The work
Rebuilding search visibility for classic-car insurance.
Classicline insurance contacted Opace to address a fall in Google rankings after a period of inactivity on the website. We offered a 12-month consultancy package to help the business reassess and redevelop its website and to refocus its approach to SEO under our guidance.
We helped Classicline to create a new WordPress website with a clear focus on improving the on-site SEO. Activities and recommendations included: detailed competitor analysis; keyword research; reducing duplicate content; updating the metadata and code structure; increasing the amount of content; regular blogging/updates; and improving page load times
The Result
Our consultancy helped Classicline to re-establish itself in a strong position page 1 for their primary keyword ‘Classic Car Insurance’. In addition, our expertise also helped the business achieve a series of strong rankings for other important search terms, including ‘Porsche Insurance’, ‘Ferrari Insurance’, ‘VW Camper Insurance’ and ‘American Car Insurance’.
