The work
Building authority for specialist lifting.
Project Description:
Cranes Direct are a specialist UK based supplier for all things that are crane related. Opace have been working with Cranes Direct since the business started, developing their website and providing a full SEO and digital marketing strategy.
Our work
Involved from the beginning, we were able to design and deliver a website for Cranes Direct which incorporated all our SEO and digital marketing expertise to help the business grow.
We built a website using WordPress and WooCommerce, and embedded a full SEO strategy and digital marketing. During the initial build, we also carried out keyword research to inform the content and design of the website. Since then, we have supported the business in producing new content on an ongoing basis – ensuring everything was produced to be SEO friendly and gradually grow the website’s authority with Google.
Since the website launched in 2016 we have continued to carry out ongoing SEO and digital marketing. This has helped to establish the website in Google and deliver improvements in rankings month on month. As with all our SEO projects, our work with Cranes Direct has been carefully planned to follow our successful formula, which includes website copywriting, regular blogging, infographic design, content marketing and online PR.
