The work
Improving visibility for specialist data marketing.
Project Description
After being recommended by an existing client, Opace we asked to provide a website review, on-site SEO strategy and content marketing for Intelligent Data Group, the UK’s leading data and direct marketing specialist.
Based on our evaluation of the Intelligent Data Group website, we were able to produce recommendations to improve the user experience, on-site SEO and content marketing.
Our implementation of these recommendations were carefully planned with a focus on improving website rankings and increasing exposure on Google for high value keywords. In particular, these were concentrated around customers looking for B2B email marketing data and lead generation. Working on conjunction with the marketing manager, this was achieved through careful keyword research, website copywriting, blog writing, infographic design, online PR and content marketing.
The Result
Within 12 months of working with Intelligent Data Group, SEO results and search visibility were greatly improved, including strong page 1 rankings on Google for B2B related data searches.
