The work
Taking film releases to a wider social audience.
In August 2011 Signature Entertainment, oneof the UK’s fastest growing film producers anddistributors, asked usto strategise, develop and manage their social media activity. The business, which had released over 600 titles into the UK market since inception, needed our support to create brand awareness and generate an individual ‘buzz’ for their DVD and Blue-Ray releases. We provided full social media management to deliver an aggressive social media campaign with ambitious Facebook growth targets, providing daily updates and support for ongoing promotional campaigns. Likewise, on Twitter we delivered daily engagement activities and focussed on follower acquisition. We also produced a weekly Blog update for the website to continue to develop broader market engagement.
The Result
We delivered 15,000 Facebook likes in just over a year. We achieved 1 misslion Twitter impressions and acquired 2 million friends of fans on Facebook!
