The work
A fresh start for an established retail website.
When GPX Group were purchased by Wrights Plastics, it was clear that the existing website was dated and the business needed a digital partner to help them improve their online offering. Wrights Plastics approached Opace in 2011 as we came recommended and our relationship grew from there.
The website we inherited was Magento based, but was in clear need of revitalisation. The firm chose Opace because of our expertise with Magento. We quickly refreshed and improved the appearance of the Magento website, added new functionality and developed a new Joomla based corporate website for the business. We took on management of the social media marketing and SEO activity.
The Result
Within a short space of time, our marketing efforts were paying off and the business reported that, “Things have started to improve greatly and we’re seeing our revenue now move up to where it should be”. Talking about his experience working with Opace, the Commercial Director Andy Watkins said, “They knew a lot about the Magento base that the website was built upon and certainly helped us in streamlining our customer interaction. This was done very quickly and efficiently with help from Opace and they turned the whole website inside out and got it looking a lot fresher and newer… I would like to thank all the team at Opace from the technical guys to the marketers that have helped us”.
