Generative Engine Optimisation (GEO)
Get Your Brand Cited BY
Generative Engine Optimisation - Get Cited in AI Search Results.
Be the Source AI References. Not the Brand It Forgets.
Generative Engine Optimisation Agency
Search Is Changing — Your Strategy Needs to Change With It
Millions of people now get answers from AI-powered search engines instead of clicking through 10 blue links. ChatGPT, Google's AI Overviews, Perplexity, Microsoft Copilot and Gemini synthesise information from across the web and present it as a direct response. If your brand isn't being cited in those responses, you're invisible to a growing share of your potential customers. Generative engine optimisation is the practice of structuring your content, authority signals and digital presence so that AI search systems recognise your brand as a source worth citing.
This isn't a replacement for traditional SEO services. The two work together. Strong traditional SEO provides the authority and content foundation that AI engines draw from. GEO adds the strategic layer that influences whether your content gets selected over competitors' when an AI is composing an answer. Our Birmingham-based team works with businesses across the UK and internationally, combining established on-page SEO expertise with forward-looking AI search strategy. If your competitors are waiting to see how AI search develops before acting, that's your opportunity.
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STRATEGY WITHOUT
EXECUTION IS JUST NOISE
What GEO covers and why it matters now
- Content structured for AI extractionAI search engines favour content that answers questions clearly, uses structured data, and presents information in formats that are easy to parse. We restructure existing content and create new content with this in mind.
- Authority signal strengtheningAI engines give preference to sources with strong domain authority, editorial backlinks and mentions across multiple trusted sites. Our link building and digital PR work directly supports GEO performance.
- Brand mention strategyBeing mentioned by name across third-party sites, forums, publications and directories increases the likelihood that AI systems recognise your brand as a notable entity in your sector.
- Schema and structured dataRich schema markup helps AI engines understand your content's context, entity relationships and factual claims. Properly marked-up content is more likely to be cited accurately.
- AI Overview monitoringWe track whether your brand appears in Google AI Overviews for your target keywords and analyse which competitors are being cited. This data informs ongoing strategy adjustments.
- Multi-platform visibilityDifferent AI search platforms source data differently. ChatGPT, Perplexity, Gemini and Copilot each have different content preferences. We optimise for the platforms that matter most to your audience.
TECHNOLOGIES & PLATFORMS
AI SEO
How AI search engines choose which brands to cite
AI search engines don't have a list of approved sources. They synthesise answers from content they've indexed, weighted by authority, relevance, recency and how clearly the information is presented. Google's E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) plays a direct role: content from sources that demonstrate genuine expertise and are referenced by other authoritative sites is far more likely to be selected for AI-generated answers. A website with thin content, few backlinks and no structured data won't get cited, regardless of how good the product is. Conversely, a brand with strong editorial coverage, comprehensive content, proper schema markup, a well-defined Knowledge Graph entity and consistent mentions across authoritative third-party sites will appear repeatedly.
The scale of this matters. Google AI Overviews were appearing in approximately 47% of all searches as of early 2026, and research shows that when a website is cited as a source within an AI Overview, its click-through rate can increase by up to 80% compared to standard organic listings. The specific factors vary by platform. Google AI Overviews draw heavily from pages that already rank well in traditional search results, which means strong on-page SEO is a prerequisite. ChatGPT and Perplexity cast wider nets, pulling from sources that may not rank on page one but are well-cited elsewhere. Understanding these differences allows us to tailor content strategy for each platform. For most businesses, the priority is Google AI Overviews first (because that's where search volume lives), followed by ChatGPT and Perplexity as secondary channels. Our GEO strategy covers all three while integrating with your existing SEO services.
GEO and traditional SEO working together
Some agencies position GEO as a replacement for traditional SEO. It isn't. Traditional SEO builds the authority, content depth and technical foundation that AI engines rely on when selecting sources. Without strong rankings, quality backlinks and well-structured content, your site won't have the signals AI search engines need to consider you credible. GEO without SEO means you're optimising for citation without the underlying authority that makes citation possible.
GEO adds a strategic layer on top: ensuring your content is structured for AI extraction, your entity mentions are consistent, your schema markup is comprehensive and your brand appears in the right places to be recognised by AI systems. The practical difference is this: a business with strong traditional SEO rankings has a significant head start in AI search because those same quality signals influence AI citation decisions. Our approach integrates GEO into your existing SEO services so you're optimising for two audiences simultaneously: human users who click through from search results and AI systems that decide whether to cite you in generated responses. Businesses that invest in both have a compounding advantage over those that wait.
Sectors
We've Engineered Growth
Across Every Sector.
From bootstrap to boardroom, we've seen it all. And we make growth inevitable.
View All SectorsCharity & Non-Profit
Impactful, user-friendly websites that help charities and non-profits raise awareness and grow support.
Arts & Creative
Visually stunning portfolio sites that let artists, designers, and creatives showcase their work beautifully.
Engineering & Industrial
Specialised digital for engineering firms, manufacturing, and heavy industry.
IT & Technology
SEO, web design, and marketing for SaaS, IT services, and tech companies.
Healthcare & Medical
GDPR-compliant websites and patient-focused marketing for healthcare providers.
Financial Services
Trusted web design and marketing services for financial advisors and firms.
Manufacturing
Driving leads and visibility for UK manufacturers with targeted digital strategies.
Education & Schools
Engaging websites and visibility for schools, universities, and education providers.
Home & Garden
Beautiful eCommerce and brochure websites for home, garden, and lifestyle brands.
Food & Beverage
Appetising websites and online marketing for restaurants, food brands, and hospitality.
Logistics & Transport
High-performance websites for logistics, haulage, and transport companies across the UK.
B2B & Professional Services
Websites and marketing services for consultancies, legal firms, and service providers.
SELECTED WORK
Clients First.
Always.
We work smartly and ethically to provide intelligent and cost-effective solutions that maximise your ROI and fuel business growth.
Reviews & Testimonials
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Opace are rated 4.95/5 for SEO based on 57 customer reviews
Local, National & Global Brands
Organisations We've Worked With
Real Results for Real Businesses
Here's what we've achieved for some of our long-standing clients through our SEO and eCommerce services.
- Page 1 for Sheds competing with 877M results
- No. 1 for Potting Sheds, Pent Sheds and many more
- Ranking for 50+ new keywords
- Page 1 for Beds competing with 22M results
- Page 1 for Corner Sofas, Wardrobes and many more
- Ranking for 170+ new keywords
- Page 1 for Pneumatic Drills competing with 22M results
- Page 1 for Paint Buckets, Fibreglass Filler, Sanding Machine
- And many more keywords driven to the top
SEO CASE STUDY
Home & Furniture Retailer: A Case Study
This home & furniture came to Opace in August 2020 for SEO services. In less than 3 years, we've experienced some exceptional growth and results together! Using a mixture of strategies, including keyword research, content creation, speed and user-experience optimisation, infographic creation, online PR and blog outreach, it has been a truly collaborative approach to eCommerce SEO.
View Full Case Study
SOME OF OUR AGENCY CERTIFICATIONS
Award Winning Digital Agency
We make sure our digital marketers and specialists are always up to speed. From Google to HubSpot and Semrush, we've completed many of the major certifications available.
GENERATIVE ENGINE OPTIMISATION UK
Why Choose Our GEO Service
AI search is still new. Most businesses haven't started thinking about it, and most agencies can't offer it beyond surface-level advice. The brands that invest in GEO now will establish visibility in AI search results before their competitors even recognise the opportunity.
Our approach is practical: we integrate GEO into your existing SEO programme rather than treating it as a separate initiative. The result is a unified strategy that covers both traditional search and AI-generated responses.
Integrated with traditional SEO
We don't treat GEO as a separate service. It's built into your SEO strategy so content, link building and technical optimisation serve both traditional rankings and AI search visibility simultaneously.
Multi-platform coverage
We monitor and optimise for Google AI Overviews, ChatGPT, Perplexity and Copilot. Each platform has different content preferences and sourcing patterns. We understand the differences and tailor strategy accordingly.
Authority-first approach
AI engines cite authoritative sources. Our link building, digital PR and brand mention strategies build the authority signals that influence AI citation decisions across all platforms.
Schema and structured data expertise
Comprehensive schema markup improves AI engines' ability to understand and cite your content accurately. We implement and maintain structured data across your entire site.
AI search monitoring
We track your brand's presence in AI-generated responses using specialised tools, identifying where you appear, where competitors are cited instead and where opportunities exist.
Early mover advantage
GEO is new. There's a window of opportunity before your competitors invest in it. Establishing AI search visibility now is significantly easier and cheaper than competing for it later when every business is trying.
Why Choose Opace for Generative Engine Optimisation?
AI search is here and growing rapidly. Choosing a partner that understands both traditional SEO and generative engine optimisation means you won't need to rebuild your strategy when AI search becomes the norm.
Is GEO a proven discipline or still experimental?
GEO is grounded in established SEO principles: authority, content quality, structured data and relevance. The application to AI search is newer, but the underlying tactics are tried and tested. We apply proven methods to an emerging channel.
How does GEO fit with our existing SEO contract?
GEO integrates into existing SEO programmes. We add AI search monitoring, content structuring and citation strategy to your current engagement. No duplication, no separate workstreams.
Do we need to create new content for GEO?
Not necessarily. We often restructure and optimise existing content for AI extraction. Where gaps exist, we recommend new content specifically designed to answer the questions AI engines are being asked about your sector.
Will AI search hurt our organic traffic?
AI search may reduce click-through rates for some informational queries, but it creates new visibility opportunities for brands that get cited. Being the source AI cites is the new 'position one.' Our strategy ensures you capture this opportunity.
How do you stay current with AI search changes?
AI search is evolving fast. We actively test, monitor platform updates and participate in the SEO community's GEO research. Our strategies adapt as platforms change, which is why ongoing management outperforms one-off optimisation.
Can you show us where competitors appear in AI responses?
Yes. We run competitive AI search audits showing which brands are being cited for your target keywords across Google AI Overviews, ChatGPT and Perplexity. This data informs our strategy and highlights the most impactful opportunities.
What is generative engine optimisation (GEO)?
Generative engine optimisation is the practice of optimising your digital presence so that AI-powered search engines, such as ChatGPT, Google AI Overviews and Perplexity, cite your brand in their generated responses. It involves content structuring, authority building, schema markup and strategic brand visibility.
Is GEO different from traditional SEO?
GEO builds on traditional SEO rather than replacing it. Strong SEO provides the authority, content quality and technical foundation that AI engines draw from. GEO adds specific optimisations that influence whether your content gets selected for AI-generated answers. For further guidance, see Google Business Profile.
Which AI search engines should we focus on?
For most UK businesses, Google AI Overviews is the priority because Google dominates search market share. ChatGPT and Perplexity are growing rapidly as secondary search channels. We optimise for all three, with emphasis weighted by your audience's behaviour.
How do you measure GEO performance?
We track brand citations in Google AI Overviews for target keywords, monitor mention frequency across platforms through specialised tools, measure referral traffic from AI search sources and track changes in brand search volume as AI visibility increases.
Can this strategy complement an existing strong search presence?
Absolutely. Strong SEO gives you a head start because AI engines favour authoritative sites. GEO takes that advantage further by ensuring your content is structured, marked up and positioned specifically for AI citation. Many clients with good rankings find they're not appearing in AI Overviews until we apply GEO-specific optimisations.
How quickly should we expect to see results?
GEO results depend on your existing authority and content quality. Businesses with strong SEO foundations can start appearing in AI-generated responses within 2-4 months. Those building authority from a lower base should expect 4-8 months for consistent visibility.
Is this approach only relevant for B2B businesses?
No. AI search is used across all sectors. eCommerce, local services, professional services and consumer brands all benefit from appearing in AI-generated responses. The strategy differs by sector, but the principles apply universally. For further guidance, see Google Business Profile.
How does schema markup help with AI search visibility?
Schema markup helps AI engines understand your content's context, entities, relationships and factual claims. Pages with comprehensive structured data are more likely to be cited accurately and prominently in AI-generated responses.
What content formats work best for AI engine placement?
Clear, well-structured content that directly answers specific questions performs best. FAQ sections, how-to guides, comparison tables, statistic-rich pages and expert commentary are all formats that AI engines favour. Content that buries answers in long paragraphs without clear headings performs poorly. For further guidance, see Google Search Gallery.
Does this replace traditional search engine optimisation?
No. GEO builds on top of traditional SEO rather than replacing it. Without strong rankings, quality backlinks and well-structured content, your site won't have the authority signals AI search engines need to consider you a credible source. Think of SEO as the foundation and GEO as the additional strategy layer that ensures AI systems specifically cite your brand.
What is an entity in the context of AI search discovery?
An entity is a uniquely identifiable thing, a brand, person, product, concept or place, that search engines and AI systems recognise and connect to related information. When your brand has a clear entity identity (through consistent mentions, structured data and Knowledge Graph presence), AI engines are more confident citing you as a source. Entity optimisation is a core part of GEO strategy.
Is your agency limited to the West Midlands?
Yes. Our Birmingham-based team works with businesses across the UK and internationally. GEO strategy and implementation are fully remote.
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