Influencer Marketing Agency
Reach Real Audiences
Influencer Outreach That Builds Brand Trust & Real Visibility.
Real Creators, Real Audiences, Real Results.
Influencer Marketing Agency Birmingham
We Connect Brands With Creators Who Actually Convert
A sponsored post from the wrong influencer is wasted budget. The right creator, talking about your product to an audience that already trusts them, can shift more sales in a week than three months of display advertising. Our influencer marketing agency builds campaigns around audience fit, not follower vanity metrics. We identify creators whose followers genuinely overlap with your target customers, negotiate partnerships that deliver measurable results and track every placement from first impression to conversion.
Based in Birmingham and working with brands across the UK and internationally, we’ve managed influencer campaigns across eCommerce, B2B services, hospitality and lifestyle sectors. Our end-to-end process covers every stage: influencer identification and audience vetting, campaign strategy, content briefing, contract negotiation, content review, publication scheduling and full performance tracking across Instagram, TikTok, YouTube, LinkedIn, blogs and podcasts. From micro-influencers with 5,000 highly engaged followers to established content creators with six-figure audiences, we match the right voice to the right brand. Every campaign includes full performance reporting so you know exactly what each partnership delivered. If you’re looking for a blogger outreach partner who treats your budget like their own, we should talk.
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STRATEGY WITHOUT
EXECUTION IS JUST NOISE
What our influencer outreach campaigns include
- Influencer identification and vettingWe research and shortlist creators based on audience demographics, engagement rates, content quality and brand alignment. No paying for bots or inflated follower counts.
- Campaign strategy and briefingWe develop a clear campaign brief covering messaging, content format, platform, posting schedule and success metrics. Creators know exactly what’s expected before they start.
- Contract negotiation and managementWe handle all commercial negotiations, usage rights, exclusivity terms and payment schedules. You approve the brief; we manage the relationship.
- Content review and approvalEvery piece of sponsored content goes through a review process before publication. We check brand accuracy, disclosure compliance (ASA guidelines) and quality standards.
- Multi-platform campaignsInstagram, TikTok, YouTube, LinkedIn, blogs and podcasts. We choose platforms based on where your audience spends time, not which channel is trending.
- Performance tracking and reportingEvery campaign is tracked for impressions, engagement, click-throughs, referral traffic and conversions. Monthly reports show exactly what each influencer delivered against your KPIs.
- Paid media amplificationOrganic reach alone rarely maximises campaign value. We recommend and manage paid amplification of top-performing influencer content through platform ad tools, extending reach to lookalike audiences and retargeting interested users.
- Social commerce integrationFor eCommerce brands, we integrate influencer content with shoppable features on Instagram, TikTok Shop and YouTube product tagging. This shortens the path from discovery to purchase and provides direct revenue attribution.
- Content distribution strategyInfluencer content doesn’t have to live on one platform. We plan cross-platform distribution: repurposing creator content for email campaigns, paid social, website testimonials and content marketing assets to extract maximum value from every collaboration.
- Crisis and issues managementIf a creator publishes something off-brief, makes a controversial statement or attracts negative press, we handle the response. We advise on post removal, public statements or campaign pauses so your brand reputation stays intact throughout.
TECHNOLOGIES & PLATFORMS
Digital Marketing & Advertising
Micro-influencers and why audience fit beats follower count
Brands often assume bigger is better when choosing influencers. In most cases, the opposite is true. A micro-influencer with 8,000 followers in a specific niche will typically deliver higher engagement rates, more genuine product mentions and better cost-per-conversion than a celebrity account with millions of passive followers. Their audiences are smaller but tightly engaged, and recommendations carry weight because the creator has built trust through consistent, authentic content.
We work with micro-influencers (5K-50K) and mid-tier creators (50K-250K) across every major platform. The selection process starts with audience overlap analysis: we check whether the creator’s followers match your demographics by age, location, interests and purchasing behaviour. An influencer with 12,000 followers in Birmingham who posts about home interiors is more valuable to a furniture brand than a lifestyle account with 200,000 followers spread across 30 countries. That’s the approach our influencer outreach services are built around.
Measuring ROI from influencer partnerships
The biggest challenge brands report with influencer marketing is proving return on investment. We solve this by building measurement frameworks into every campaign before a single post goes live. Unique tracking links, UTM parameters, discount codes and dedicated landing pages give us clean attribution data so you know exactly which influencer drove which results.
B2B influencer marketing delivers an average return of 5.20 per 1 spent (a 420% ROI) according to 2024 research from Influencer Marketing Hub and Cherry Lane Media. In high-value verticals like SaaS and professional services, that figure climbs to over 8 per dollar invested. These returns are driven not just by direct conversions but by credibility transfer: 63% of B2B buyers say they trust industry expert content on social video when making purchasing decisions. For effectiveness measurement, we go beyond vanity metrics: we track cost per acquisition (CPA), return on ad spend (ROAS) where paid amplification is involved, earned media value comparing coverage cost against equivalent paid placement, social share of voice relative to competitors, backlink acquisition from blog-based placements and audience sentiment analysis. For SEO-focused campaigns, we measure new referring domains and ranking improvements tied to backlinks earned through influencer content. Every campaign gets a detailed performance report that ties activity back to your business goals.
Sectors
We've Engineered Growth
Across Every Sector.
From bootstrap to boardroom, we've seen it all. And we make growth inevitable.
View All SectorsCharity & Non-Profit
Impactful, user-friendly websites that help charities and non-profits raise awareness and grow support.
Arts & Creative
Visually stunning portfolio sites that let artists, designers, and creatives showcase their work beautifully.
Engineering & Industrial
Specialised digital for engineering firms, manufacturing, and heavy industry.
IT & Technology
SEO, web design, and marketing for SaaS, IT services, and tech companies.
Healthcare & Medical
GDPR-compliant websites and patient-focused marketing for healthcare providers.
Financial Services
Trusted web design and marketing services for financial advisors and firms.
Manufacturing
Driving leads and visibility for UK manufacturers with targeted digital strategies.
Education & Schools
Engaging websites and visibility for schools, universities, and education providers.
Home & Garden
Beautiful eCommerce and brochure websites for home, garden, and lifestyle brands.
Food & Beverage
Appetising websites and online marketing for restaurants, food brands, and hospitality.
Logistics & Transport
High-performance websites for logistics, haulage, and transport companies across the UK.
B2B & Professional Services
Websites and marketing services for consultancies, legal firms, and service providers.
SELECTED DIGITAL MARKETING WORK
Clients First.
Always.
We work smartly and ethically to provide intelligent and cost-effective solutions that maximise your ROI and fuel business growth.
Reviews & Testimonials
See What Our Customers Say
Opace are rated 4.93/5 for Digital Marketing based on 75 customer reviews
Local, National & Global Brands
Organisations We've Worked With
SOME OF OUR AGENCY CERTIFICATIONS
Award Winning Digital Agency
We make sure our digital marketers and specialists are always up to speed. From Google to HubSpot and Semrush, we've completed many of the major certifications available.
INFLUENCER MARKETING AGENCY UK
What Makes Our Influencer Outreach Different
Most agencies treat influencer marketing as a volume game: send 500 emails, get five replies, post a picture and invoice. The campaigns look impressive in a deck but deliver forgettable results.
We take a research-first approach. Every campaign starts with audience overlap analysis, not follower counts. The creators we partner with are selected because their audience genuinely matches your customers, their engagement is real and their content quality reflects well on your brand.
Audience-first selection
We vet every creator based on audience demographics, engagement quality and brand fit. Follower count is one metric among many. A 10K account with 8% engagement in your niche is more valuable than a 200K account with 1% engagement across random categories.
Full campaign management
From research and outreach to contract negotiation, content review and performance reporting, we handle everything. You approve the brief and the creator shortlist. We manage the rest.
Multi-platform expertise
Instagram, TikTok, YouTube, LinkedIn, blogs, podcasts. We choose platforms based on audience data, not assumptions. B2B campaigns look very different from consumer campaigns, and we know how to run both.
Compliance built in
Every piece of content goes through ASA compliance review before publication. Disclosure is correctly applied, brand messaging is accurate and nothing goes live without your final sign-off.
SEO value included
Blog-based partnerships earn editorial backlinks that strengthen your search rankings. We integrate influencer outreach with your wider SEO strategy so every campaign delivers awareness and authority.
Transparent ROI tracking
Promo codes, UTM tracking, dedicated landing pages and conversion attribution. We report on what each creator actually delivered, not just impressions and likes. You always know what your investment produced.
Why Choose Opace for Influencer Marketing?
Choosing an influencer marketing agency means trusting someone with your brand’s reputation and your marketing budget. Here’s how we earn that trust and deliver results.
How does your vetting process work?
Every creator goes through a multi-step assessment: audience demographics, engagement rate history, content quality review, brand safety check and previous collaboration performance. We present a shortlist with supporting data so you can make informed decisions.
What if a creator's content doesn't meet our standards?
All content goes through a review and approval cycle before publication. If a piece doesn’t meet your brand standards, it’s revised. Our campaign briefs set expectations upfront, but the approval gate ensures nothing goes live that you’re not happy with.
Can you run campaigns alongside our in-house team?
Absolutely. Many clients have internal marketing teams handling brand social while we manage influencer partnerships. We share content calendars, align messaging and integrate reporting so everything works together.
How do you handle influencer relationships long-term?
The best results come from ongoing partnerships, not one-off posts. We build long-term creator relationships that deliver consistent brand exposure and better negotiated rates. Repeat partnerships also feel more authentic to audiences.
What sectors do you have experience in?
We’ve managed influencer campaigns across eCommerce, fashion, food and drink, B2B technology, professional services, hospitality and lifestyle brands. Each sector requires different creator types, platforms and content formats.
How quickly can a campaign go live?
A typical campaign takes 2-4 weeks from brief to first publication. Research, vetting and negotiation take the bulk of that time. Ongoing retainer campaigns are faster because we maintain active creator relationships ready for activation.
How much does influencer marketing cost?
Costs vary depending on the platform, influencer tier and campaign scope. Micro-influencer campaigns can start from £1,000-£2,000 per month, while larger campaigns with mid-tier creators and multi-platform coverage scale accordingly. We work within your budget and provide transparent cost breakdowns including creator fees, content production and management costs. Contact us for a tailored proposal.
How do you find the right creators for our brand?
We use a combination of platform research tools, creator databases and manual vetting. Every potential partner is assessed on audience demographics, engagement rate, content quality, brand safety and previous collaboration history. We shortlist candidates and present them with performance data before you approve any partnerships. For further guidance, see FTC disclosure guidelines.
What platforms do you run influencer campaigns on?
We manage campaigns across Instagram, TikTok, YouTube, LinkedIn, industry blogs and podcasts. Platform selection is based on where your target audience is most active and engaged, not assumptions or trends. For B2B clients, LinkedIn and specialist blogs often outperform Instagram.
What is the difference between influencer marketing and blogger outreach?
Influencer marketing typically involves paid partnerships with content creators across social media platforms. Blogger outreach focuses on earning editorial coverage and backlinks from blog owners and online publications. In practice, the two strategies often overlap, and our campaigns frequently combine both to maximise reach and SEO value.
How long does an influencer campaign take to set up?
Allow 2-4 weeks for the research, vetting, negotiation and briefing phases. Content creation and publication typically follow within 2-3 weeks after that. A full campaign cycle from brief to results reporting runs approximately 6-8 weeks, though ongoing retainer campaigns build momentum month on month.
Do you handle ASA disclosure and compliance?
Yes. All sponsored content must comply with ASA (Advertising Standards Authority) guidelines requiring clear disclosure. We ensure every post, story or video is properly labelled with #ad, #sponsored or equivalent language. Our content review process checks compliance before publication.
Can influencer marketing help with SEO and link building?
Absolutely. Influencer and blogger partnerships often generate high-quality editorial backlinks, which strengthen your domain authority and support link building efforts. Blog-based campaigns are particularly effective for earning do-follow links from authoritative, relevant publications.
How do you measure the success of an influencer campaign?
We track campaign-specific KPIs including impressions, engagement rate, click-through rate, referral traffic, conversions and earned media value. Unique tracking links, UTM parameters and promo codes provide attribution data. Every campaign receives a detailed performance report showing results against the original objectives.
Can this type of campaign work for B2B companies?
We work with both. B2B influencer marketing is growing fast, particularly on LinkedIn and through industry thought leaders. We identify B2B creators, niche analysts, podcast hosts and specialist bloggers who have influence within your target professional audience.
Will being based outside Birmingham affect the quality of service?
Yes. Our Birmingham-based team manages influencer campaigns for brands across the UK and internationally. Influencer marketing is platform-agnostic and location-independent, so we work with clients wherever they are and source creators from the markets most relevant to their audience.
Does influencer marketing work in the UK?
Yes. The UK influencer marketing industry is valued at over £1.5 billion and continues growing year on year, according to Statista. UK audiences respond well to creator recommendations on Instagram, TikTok and YouTube, particularly when the influencer has genuine expertise or passion in their niche. The key is selecting creators with authentic UK-based audiences rather than inflated global follower counts.
Which social media platform is most effective for influencer marketing?
It depends on your audience. Instagram remains the most popular platform for influencer campaigns in the UK, but TikTok is growing rapidly for younger demographics and short-form video. YouTube is strong for long-form product reviews and tutorials. LinkedIn is increasingly effective for B2B influencer marketing. We select platforms based on where your target audience is most active, not industry trends. For further guidance, see Influencer Marketing Hub benchmark report.
Do you work with nano-influencers and celebrity influencers?
We work across all influencer tiers: nano-influencers (1K-5K followers), micro-influencers (5K-50K), mid-tier creators (50K-250K), macro-influencers (250K-1M) and celebrity partnerships where budgets allow. For most campaigns, micro and mid-tier influencers deliver the highest engagement rates and best cost per conversion. We recommend the right tier based on your goals and budget. For further guidance, see FTC disclosure guidelines.
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