B2B Ecommerce Agency
B2B eCommerce Built for
B2B eCommerce Built for Trade Pricing & Complex Orders.
Built for Trade. Designed for Scale.
B2B eCommerce Agency Birmingham
B2B Isn't Just B2C With Bigger Orders
Most eCommerce platforms are designed for consumer purchasing. But B2B buying is fundamentally different: negotiated pricing, trade accounts, purchase order workflows, multi-user company accounts, minimum order quantities, tiered discounts and complex fulfilment requirements. Trying to force B2B purchasing into a B2C platform creates friction for your customers and operational headaches for your team. Our B2B eCommerce agency builds platforms specifically designed for how businesses buy: with the features, integrations and workflows that make trade purchasing fast, accurate and self-service.
Based in Birmingham and working with B2B businesses across the UK and internationally, we've built trade portals, wholesale ordering platforms, distributor storefronts and account-based purchasing systems on platforms including WooCommerce, Shopify Plus, Magento (Adobe Commerce), BigCommerce and custom headless builds. Our clients include manufacturers, distributors, wholesalers and service providers who need their customers to be able to browse catalogues, check live pricing, place orders and manage accounts without picking up the phone. Gartner predicts that 80% of B2B sales interactions will occur in digital channels by 2025. Businesses that don't offer self-service digital purchasing are already at a competitive disadvantage. Whether you're building a new B2B eCommerce platform or upgrading an existing one, we handle the full stack: front-end design, back-end development, ERP/CRM integration and ongoing optimisation.
experience
Quick Navigation
STRATEGY WITHOUT
EXECUTION IS JUST NOISE
What our B2B eCommerce development covers
- Customer-specific pricing and cataloguesDifferent customers see different prices, products and availability based on their trade account, contract terms or customer group. We build dynamic pricing engines that pull from your ERP or pricing rules.
- Multi-user company accountsCompany accounts with multiple users, role-based permissions, approval workflows and order history visible across the organisation. Buyers, approvers and administrators each get the access they need.
- Quick order and reorder toolsSKU entry, CSV upload, saved order templates and one-click reordering for repeat purchasers. B2B buyers know exactly what they want. These tools let them order in seconds.
- Quote and RFQ functionalityRequest-for-quote workflows for negotiated pricing, custom configurations or large orders. Quotes are generated, reviewed, approved and converted to orders within the platform.
- Payment terms and account purchasingInvoice terms (30/60/90 day), credit limits, purchase order references and account-based payment. Not every B2B transaction is card-on-checkout.
- ERP and CRM integrationReal-time or scheduled synchronisation with SAP, Sage, NetSuite, Microsoft Dynamics, Salesforce and other business systems. Pricing, stock, customer data and order information flow automatically.
TECHNOLOGIES & PLATFORMS
eCommerce Development
Account-based purchasing and customer-specific pricing
In B2B, every customer relationship is different. One customer has a negotiated 15% discount on Category A products. Another has fixed contract pricing on specific SKUs. A third gets standard list prices but with 60-day payment terms. Your eCommerce platform needs to handle all of these scenarios without manual intervention. We build pricing engines that pull from your ERP or pricing database and display the correct price to each logged-in customer automatically.
Company accounts are similarly complex. A purchasing manager at one of your customers might be authorised to place orders up to a certain value, while larger orders need approval from their procurement director. We implement multi-user account structures with role-based permissions, approval chains and spending limits. All order history, invoices and account information is visible to authorised users within their company account. This self-service capability reduces your sales team's administrative workload and gives your customers the 24/7 ordering access they increasingly expect from their suppliers.
Integrating eCommerce with your existing business systems
A B2B eCommerce platform that doesn't connect to your ERP, CRM and warehouse management systems creates more work than it saves. Orders need to flow into your fulfilment system. Stock levels need to reflect real-time availability. Customer data needs to stay consistent across systems. Pricing updates in your ERP need to appear on the website within minutes, not days.
We build integration layers that connect your eCommerce platform with your existing business systems. For ERP systems like SAP, Sage and NetSuite, we implement real-time or scheduled synchronisation for pricing, stock, customer accounts and order data. For CRM platforms like Salesforce and HubSpot, we sync customer activity, order history and account status. For warehouse management systems, we connect stock levels, despatch notifications and tracking information. The result is a connected system where data is entered once and flows automatically between platforms. Our bespoke development team builds custom middleware and API integrations when standard connectors don't meet your requirements.
Sectors
We've Engineered Growth
Across Every Sector.
From bootstrap to boardroom, we've seen it all. And we make growth inevitable.
View All SectorsCharity & Non-Profit
Impactful, user-friendly websites that help charities and non-profits raise awareness and grow support.
Arts & Creative
Visually stunning portfolio sites that let artists, designers, and creatives showcase their work beautifully.
Engineering & Industrial
Specialised digital for engineering firms, manufacturing, and heavy industry.
IT & Technology
SEO, web design, and marketing for SaaS, IT services, and tech companies.
Healthcare & Medical
GDPR-compliant websites and patient-focused marketing for healthcare providers.
Financial Services
Trusted web design and marketing services for financial advisors and firms.
Manufacturing
Driving leads and visibility for UK manufacturers with targeted digital strategies.
Education & Schools
Engaging websites and visibility for schools, universities, and education providers.
Home & Garden
Beautiful eCommerce and brochure websites for home, garden, and lifestyle brands.
Food & Beverage
Appetising websites and online marketing for restaurants, food brands, and hospitality.
Logistics & Transport
High-performance websites for logistics, haulage, and transport companies across the UK.
B2B & Professional Services
Websites and marketing services for consultancies, legal firms, and service providers.
SELECTED ECOMMERCE WORK
Clients First.
Always.
We work smartly and ethically to provide intelligent and cost-effective solutions that maximise your ROI and fuel business growth.
Reviews & Testimonials
See What Our Customers Say
Opace are rated 4.92/5 for Web Design & Development based on 62 customer reviews
Local, National & Global Brands
Organisations We've Worked With
SOME OF OUR AGENCY CERTIFICATIONS
Award Winning Digital Agency
We make sure our digital marketers and specialists are always up to speed. From Google to HubSpot and Semrush, we've completed many of the major certifications available.
B2B ECOMMERCE DEVELOPMENT UK
Why Our B2B eCommerce Platforms Perform
B2B eCommerce is not B2C with a login page. The purchasing workflows, pricing models, account structures and integration requirements are fundamentally different. Building a B2B platform on a consumer template creates friction that costs you orders and frustrates your customers.
We build platforms designed specifically for how businesses buy. Every feature, every workflow, every integration is built for trade purchasing.
Built for B2B from the ground up
We don't retrofit consumer platforms. Every project starts with B2B requirements: trade pricing, account structures, approval workflows, payment terms and bulk ordering.
ERP integration expertise
We connect your eCommerce platform to your ERP, CRM and warehouse systems. Real-time data synchronisation means no double entry, no pricing errors and no stock discrepancies.
Customer-specific pricing
Dynamic pricing engines that handle negotiated rates, volume tiers, contract pricing and customer group discounts. Each customer sees their correct price automatically.
Self-service account management
Multi-user company accounts, order history, invoice access, role-based permissions and approval workflows. Your customers manage their accounts without calling your sales team.
Scalable architecture
Platforms built to handle growing catalogues, increasing order volumes and expanding customer bases. We plan for where your business is going, not just where it is today.
Ongoing support and evolution
B2B platforms need continuous development: new features, integration updates, catalogue expansion and performance optimisation. We provide ongoing partnership, not just project delivery.
Why Choose Opace for B2B eCommerce?
If you're evaluating a B2B eCommerce agency, these are the questions that separate partners who understand trade purchasing from those who just add a login page to a consumer template.
How do you handle complex product configurations?
We build product configurators for made-to-order items, specification-based products and configurable components. Customers select options, see live pricing updates and submit orders without needing to involve your sales team.
Can the platform handle multiple currencies and tax rules?
Yes. We build multi-currency support with automatic exchange rate updates and region-specific tax calculations. Essential for B2B businesses selling to customers across different countries and tax jurisdictions.
What if our customers order via EDI or purchase order?
We integrate eCommerce platforms with EDI systems, enabling electronic order submission and processing. Purchase order references are captured at checkout and flow through to your ERP for invoice matching.
How do you handle launch and data migration?
We manage product data migration, customer account setup, pricing import and historical order transfer. Every data point is validated before launch. Our migration team handles the SEO aspects of platform transitions.
Can you support multiple warehouses and shipping methods?
Yes. We build multi-warehouse stock management, carrier selection logic and shipping calculation by weight, volume, location and delivery speed. Fulfilment integration ensures orders route to the correct warehouse.
How quickly can we launch?
A configured platform with standard B2B features can launch in 8-12 weeks. Custom builds with complex integrations typically take 12-20 weeks. We provide a detailed project timeline at the proposal stage.
How much does B2B eCommerce development cost?
B2B eCommerce platforms range from £15,000 for a configured platform with standard B2B features to £50,000+ for fully custom builds with ERP integration, bespoke pricing engines and multi-market support. Costs depend on complexity, integrations and customisation. Contact us for a detailed quote.
Which eCommerce platforms do you use for B2B?
We work with WooCommerce, Shopify Plus, Magento, BigCommerce B2B and custom-built solutions including headless eCommerce architectures. Platform selection depends on your product catalogue size, integration requirements and budget. For further guidance, see Adobe Commerce.
Can you integrate with our ERP system?
Yes. We've integrated B2B eCommerce platforms with SAP, Sage, NetSuite, Microsoft Dynamics, Xero and custom ERP systems. Integration scope covers pricing, stock, customer accounts, order processing and fulfilment data.
How long does a B2B eCommerce project take?
A standard B2B platform with configured features takes 8-12 weeks. Custom builds with complex integrations and bespoke pricing logic take 12-20 weeks. Migration from an existing platform adds 4-8 weeks for data transfer and testing.
Can we keep selling through our existing sales team?
Absolutely. B2B eCommerce complements your sales team rather than replacing them. Self-service ordering handles routine reorders and standard purchases, freeing your sales team to focus on new business development, complex deals and relationship management.
How do you handle complex pricing, trade accounts, and bulk ordering?
We build dynamic pricing engines that display the correct price to each logged-in customer based on their trade account, contract terms, volume tiers or customer group. Pricing can be managed in the eCommerce platform or pulled from your ERP system.
Can the platform handle large product catalogues?
Yes. We've built B2B platforms with catalogues of 50,000+ SKUs. Proper architecture, database optimisation, search functionality and filtering are critical for large catalogues. We design for performance at scale.
What about mobile ordering for field sales teams?
B2B platforms we build are fully responsive and mobile-optimised. Field sales teams and customers can browse, search and order from any device. Quick order tools (SKU entry, favourites, reorder) are designed to work efficiently on mobile. For further guidance, see Adobe Commerce.
Can you integrate with our existing ERP or CRM system?
Yes. We offer maintenance, support and ongoing development packages. B2B platforms require regular updates: new product uploads, pricing changes, integration monitoring and feature enhancements as your business evolves. For further guidance, see ONS e-commerce statistics.
What are the most important B2B eCommerce features?
The features that matter most for B2B are customer-specific pricing (trade, contract and volume-tiered), multi-user company accounts with role-based permissions, approval workflows for high-value orders, quick reorder from purchase history, flexible payment terms (invoice, credit, purchase order) and real-time ERP integration for stock and pricing accuracy. Without these, you're forcing trade buyers into a consumer checkout.
What challenges do businesses face with B2B eCommerce?
The most common challenges are complex pricing structures that consumer platforms cannot handle, disconnected systems that require manual data re-entry, resistance from sales teams who see digital as a threat to their role, poor adoption from customers who find the platform harder to use than phoning in an order, and catalogue complexity involving thousands of SKUs with configurable options. A well-designed B2B platform addresses every one of these.
Do distance or time zones matter for your type of work?
Yes. Our Birmingham-based B2B development team works with businesses across the UK and internationally. All project management and delivery is remote-friendly.
FROM THE BLOG
Our Latest eCommerce Insights
What Is DLSS 5? AI Generated Art, Neural Rendering & When AI Overrides the Artist
What is DLSS 5 and why are game artists furious? We break down neural rendering, the AI generated art controversy, and the AI bias problem.
ChatGPT vs Gemini vs Bing: The Best AI Search Engines and What Comes Next
Compare the best AI search engines of 2026, including ChatGPT, Gemini, Perplexity and Copilot. How AI Overviews and GEO are changing search.
What Is AGI (Artificial General Intelligence) or True AI? AI vs AGI vs ASI Explained
What is AGI and how does it differ from the AI we use today? We explain ANI vs AGI vs ASI, where GPT-5 fits, and when experts predict AGI will arrive.
Get in Touch
Interested in Working with Us?
We have 100% happy customers, so don't delay. Get in touch today and see how we can help.
SEND US A MESSAGE