Paid Advertising Agency
Paid Advertising Services
Performance-Driven Campaigns That Pay for Themselves.
No Wasted Spend. No Long Contracts. Just Results.
Paid Advertising Services Birmingham
We Turn Paid Media Spend Into Measurable Revenue
Paid advertising is the fastest way to put your business in front of people who are actively searching for what you sell. But speed and ease come with a catch: it's equally the fastest way to burn through budget if campaigns aren't properly structured, targeted and optimised. Most businesses that come to us have tried paid ads before. Some got results. Most got expensive clicks and unclear reports that made it impossible to judge whether the spend was worthwhile. Our paid advertising agency exists to fix that problem. We build campaigns from the ground up with clear commercial objectives, granular audience targeting, disciplined budget management and transparent reporting that connects every pound spent to a measurable business outcome.
As a Birmingham-based paid media agency working with clients across the UK, we manage campaigns across every major advertising platform: Google Ads (Search, Display, Performance Max, Demand Gen), Meta Ads (Facebook and Instagram), LinkedIn Advertising, Google Shopping, YouTube, Microsoft Advertising (Bing Ads), Amazon Advertising, DV360 programmatic display and TikTok. We don't specialise in one platform and push everything through it. We recommend the channels that match your audience, your budget and your commercial goals. For eCommerce businesses, that often means Google Shopping and remarketing. For B2B companies, LinkedIn and paid search. For brand awareness, programmatic display and video. The strategy shapes the channel mix, not the other way around.
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STRATEGY WITHOUT
EXECUTION IS JUST NOISE
Paid Advertising
Core Paid Advertising Services
Everything you need under one roof — delivered by specialists in each field.
View All ServicesFacebook Ads Agency
Opace are a UK based Facebook ads agency to get your business found.
Google Shopping
Google Shopping ads management and product feed optimisation.
LinkedIn Advertising Agency
LinkedIn advertising and B2B lead generation.
PPC Birmingham
ROAS-driven PPC management agency in Birmingham.
Remarketing
Remarketing and retargeting services to re-engage visitors who didn't convert.
Request a Free Audit
Get a bespoke digital audit and roadmap to see how we can scale your revenue.
What our paid advertising services cover
- Paid search (PPC)Google Ads and Microsoft Advertising campaigns targeting high-intent search queries. Keyword research, ad copywriting, bid management, negative keyword refinement and quality score optimisation. Every campaign is built to maximise conversions at the lowest viable cost per acquisition. Learn more about PPC management.
- Social media advertisingCampaigns across Meta (Facebook and Instagram), LinkedIn, TikTok and Twitter/X. Audience building, creative development, placement optimisation and retargeting sequences designed to move prospects from awareness to conversion. Learn more about social media ads.
- Google Shopping and product feedsFeed management, product data optimisation, bid strategy and campaign structure for eCommerce businesses. We ensure your products appear prominently for relevant searches with accurate pricing, descriptions and images. Learn more about Google Shopping.
- Remarketing and retargetingBringing back visitors who showed interest but didn't convert. Dynamic remarketing, sequential messaging and audience segmentation that reconnects with prospects at the right moment with the right message. Learn more about remarketing.
- Display and video advertisingVisual campaigns across the Google Display Network, YouTube and programmatic platforms. Awareness-stage advertising that reaches target audiences at scale with compelling creative formats: banners, responsive display, in-stream video and bumper ads.
- Campaign strategy and auditingFor businesses already running paid campaigns, we provide independent audits that identify wasted spend, missed opportunities, structural problems and optimisation priorities. Many clients save 20-30% of their existing budget just by fixing inefficiencies we identify in the first audit. As certified partners with Google and Meta's advertising platforms, we also have direct access to beta features and technical support not available to unaccredited agencies.
TECHNOLOGIES & PLATFORMS
Paid Advertising
Why most paid advertising underperforms
The most common reason paid advertising fails isn't the platform or the budget. It's the setup. Campaigns built with broad match keywords, no negative keyword strategy, poorly structured ad groups and generic landing pages will always underperform. Google and Meta are designed to spend your budget. They're not designed to spend it wisely. That's the job of the agency managing your account, and most agencies don't do it well enough because account management at scale means corners get cut.
When we audit paid advertising accounts, the same structural problems appear repeatedly across sectors: too many keywords per ad group, ads that don't match the search intent, landing pages that ask for too much too soon, conversion tracking that counts the wrong actions and bidding strategies that optimise for clicks rather than revenue. Individually, each of these issues wastes 5-10% of budget. Together, they can mean 40-50% of your advertising spend is generating nothing useful. Our management approach addresses each of these structural issues before scaling spend. We'd rather spend £2,000 efficiently than £10,000 wastefully. Once the foundations are right, scaling becomes a matter of increasing budget into proven, profitable campaigns.
Our approach to paid media management
Every engagement starts with a strategy phase. We analyse your market, your competitors' advertising activity, your target audience behaviour and your commercial goals. This research shapes the channel recommendation, budget allocation, campaign structure and KPI framework. We don't start spending money until the strategy is clear and you've approved the approach. Once campaigns launch, daily management includes bid adjustments, search query analysis, negative keyword additions, ad copy testing, audience refinement and performance monitoring.
Reporting is monthly and transparent. You see exactly where your budget went, which campaigns and ad groups generated results, what the cost per conversion was and how your ROAS (return on ad spend) compares to the previous period. For multi-channel campaigns, we implement cross-channel attribution modelling so you can see which touchpoints across search, social, display and remarketing actually contribute to conversions, not just which channel gets the last click. This means budget allocation decisions are based on the full customer journey, not a misleading snapshot. We present numbers honestly. If a campaign isn't performing, we explain why and what we're doing to fix it. If a channel isn't right for your business, we recommend reallocating budget rather than continuing to spend on something that isn't working. That transparency is why our clients stay: they trust that their budget is being managed with the same discipline they'd apply to their own spending. We also work closely with our SEO services to ensure paid and organic strategies complement rather than compete with each other.
Sectors
We've Engineered Growth
Across Every Sector.
From bootstrap to boardroom, we've seen it all. And we make growth inevitable.
View All SectorsCharity & Non-Profit
Impactful, user-friendly websites that help charities and non-profits raise awareness and grow support.
Arts & Creative
Visually stunning portfolio sites that let artists, designers, and creatives showcase their work beautifully.
Engineering & Industrial
Specialised digital for engineering firms, manufacturing, and heavy industry.
IT & Technology
SEO, web design, and marketing for SaaS, IT services, and tech companies.
Healthcare & Medical
GDPR-compliant websites and patient-focused marketing for healthcare providers.
Financial Services
Trusted web design and marketing services for financial advisors and firms.
Manufacturing
Driving leads and visibility for UK manufacturers with targeted digital strategies.
Education & Schools
Engaging websites and visibility for schools, universities, and education providers.
Home & Garden
Beautiful eCommerce and brochure websites for home, garden, and lifestyle brands.
Food & Beverage
Appetising websites and online marketing for restaurants, food brands, and hospitality.
Logistics & Transport
High-performance websites for logistics, haulage, and transport companies across the UK.
B2B & Professional Services
Websites and marketing services for consultancies, legal firms, and service providers.
SELECTED WORK
Clients First.
Always.
We work smartly and ethically to provide intelligent and cost-effective solutions that maximise your ROI and fuel business growth.
Reviews & Testimonials
See What Our Customers Say
Opace are rated 4.93/5 for Digital Marketing based on 75 customer reviews
Local, National & Global Brands
Organisations We've Worked With
SOME OF OUR AGENCY CERTIFICATIONS
Award Winning Digital Agency
We make sure our digital marketers and specialists are always up to speed. From Google to HubSpot and Semrush, we've completed many of the major certifications available.
PAID ADVERTISING AGENCY
Why Our Paid Advertising Agency Protects Your Budget
The dirty secret of paid advertising is that most accounts waste 30-50% of their budget on irrelevant clicks, poor targeting and structural inefficiencies. Agencies that manage hundreds of accounts can't give each one the attention it needs. We manage fewer accounts, manage them properly and deliver results that justify every pound of your investment.
Here's what makes our paid media management different from the volume-driven agencies.
Revenue-focused management
We optimise for revenue and ROAS, not clicks, impressions or CTR. Vanity metrics look good in reports but don't pay wages. Every campaign decision is guided by whether it generates more commercial value than it costs.
Multi-platform expertise
Google Ads, Meta, LinkedIn, Microsoft Advertising, Display, Shopping, YouTube and programmatic. We recommend platforms based on where your audience is, not which platform we're most comfortable with. The strategy dictates the channel mix.
Structural discipline
Campaign architecture matters more than budget size. Proper ad group structure, tight keyword themes, relevant landing pages and granular negative keyword lists are the foundation. We build this correctly before spending a penny on traffic.
Transparent reporting
Monthly reports show exactly where budget went, which campaigns performed, what each conversion cost and how ROAS is trending. No obscured data, no vanity metrics and no jargon designed to disguise underperformance.
No long-term lock-ins
Rolling monthly agreements with full transparency. If the results don't justify the investment, you're free to leave. We keep clients by delivering performance, not by making contracts difficult to exit.
Proactive optimisation
Daily monitoring with bid adjustments, search query reviews and audience refinements. We don't set campaigns and forget them. Active management catches wasted spend early and redirects budget to the highest-performing campaigns continuously.
Why Choose Opace for Paid Advertising?
If you're evaluating a paid advertising agency, these are the questions our clients ask before trusting us with their media budget.
How do you decide which platforms to use?
Based on your audience, your product/service, your budget and your commercial goals. We model where your customers are most active online and which platforms offer the best cost-per-acquisition for your specific market. The recommendation is data-driven, not preference-driven.
How much of the budget goes on management fees?
Management fees are always separate from and transparent alongside your ad spend. Fees typically range from 10-20% of ad spend or a fixed monthly retainer. You always know exactly how much goes to platforms and how much goes to management.
What happens if a campaign isn't working?
We diagnose the issue (targeting, creative, landing page, budget allocation) and fix it. If a platform genuinely isn't right for your business after proper testing, we recommend reallocating budget to channels that are performing. We won't keep spending money on something that doesn't work.
Do you manage the creative too?
Yes. Our in-house team handles ad copywriting, display banner design, video production for social ads and landing page creation. Creative quality directly impacts campaign performance, so we manage it alongside media buying.
Can you take over our existing campaigns?
Yes. We start with a comprehensive audit of your current setup, identify quick wins and structural improvements, then implement changes methodically. Most takeovers show measurable improvement within the first 4-6 weeks.
Do you work with businesses outside Birmingham?
Yes. Our paid advertising team is Birmingham-based, but we manage campaigns for businesses across the UK and internationally. All campaign management, reporting and strategy reviews are handled remotely.
How much should we spend on paid advertising?
Minimum effective budgets depend on your industry and competition. As a rough guide: Google Ads (search) from £1,500/month, Google Shopping from £1,000/month, social media ads from £1,000/month. Our management fees are separate from your ad spend and typically start from £800/month. Contact us to discuss your budget and goals.
Which advertising platform is best for our business?
It depends on your audience and goals. Google Ads works best for businesses targeting people actively searching for products or services. LinkedIn is strongest for B2B lead generation. Meta (Facebook/Instagram) is effective for both eCommerce and brand awareness. We recommend channels based on where your customers spend time and how they make buying decisions. For further guidance, see Google Ads platform.
How quickly can paid advertising generate results?
Traffic starts almost immediately once campaigns go live. However, meaningful, optimised results take 4-6 weeks as we test ad copy, refine audiences, add negative keywords and optimise bidding strategies. Most campaigns reach optimal performance within 2-3 months of active management.
Do you require long-term contracts?
No. We work on rolling monthly agreements. We recommend a minimum 3-month commitment to allow sufficient time for optimisation and meaningful results, but there are no long-term lock-ins. We retain clients because the results justify the investment, not because a contract forces them to stay.
Can you audit our existing paid advertising?
Yes. We offer independent paid media audits that review account structure, keyword strategy, audience targeting, conversion tracking, bidding approach and creative performance. Most audits identify significant waste and missed opportunities. The audit report includes a prioritised action plan. For further guidance, see Google Ads platform.
What is ROAS and how do you track it?
ROAS (Return on Ad Spend) measures how much revenue your advertising generates for every pound spent. For example, a ROAS of 5:1 means £5 of revenue for every £1 spent on ads. We track ROAS through proper conversion tracking, attribution modelling and revenue reporting connected to your analytics and CRM systems. For further guidance, see Google Ads policies.
Can paid advertising work alongside SEO?
Absolutely. Paid and organic search complement each other. Paid ads capture immediate visibility for high-value keywords while SEO services builds long-term organic presence. Businesses that invest in both typically achieve better total search results than those relying on either channel alone.
Do you have clients across different UK regions?
Yes. Our team is Birmingham-based, but we manage paid advertising campaigns for businesses across the UK and internationally. All campaign management, reporting and strategy sessions are handled remotely.
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