LinkedIn Ads Management

LinkedIn is typically more expensive per click than Google Ads or Facebook, with average CPCs ranging from £4-£12 depending on your target audience and industry. However, the lead quality is often significantly higher because you’re reaching verified professionals by job title and seniority. Our management fees start from £750 per month for active campaigns. Contact us for a proposal based on your target audience and budget.

We recommend a minimum monthly ad spend of £1,500-£2,000 for LinkedIn campaigns to generate meaningful data and lead volume. Smaller budgets can work for tightly targeted, niche audiences (e.g. CFOs at UK SaaS companies), but broader campaigns need more budget to test audiences, creative and formats effectively. For further guidance, see LinkedIn.

Most campaigns begin generating leads within the first 2-4 weeks. However, the first 4-6 weeks are typically a testing phase where we refine audiences, creative and bidding strategies. Campaigns that run for 3+ months consistently outperform short bursts because the platform’s algorithm learns and optimises delivery.

LinkedIn is the most effective paid platform for B2B lead generation according to multiple industry studies. The ability to target by job title, seniority, company size and industry means you’re reaching verified decision-makers. Our B2B clients typically see cost-per-qualified-lead rates that outperform other channels, even with higher CPCs.

LinkedIn Lead Gen Forms are native forms that pre-populate with the user’s LinkedIn profile data (name, email, job title, company). Users can submit their details with two taps, without leaving LinkedIn. This reduces friction and typically delivers 2-3x higher conversion rates compared to sending traffic to an external landing page.

Yes. We integrate LinkedIn Lead Gen Form data with major CRMs including HubSpot, Salesforce, Pipedrive and Microsoft Dynamics through native integrations or tools like Zapier. Leads sync automatically so your sales team can follow up within minutes of submission.

Google Ads targets people actively searching for your service (intent-based). LinkedIn Ads target people by their professional profile (audience-based). Both have a role in B2B marketing. Google captures demand that already exists; LinkedIn creates demand by putting your brand in front of decision-makers who match your ideal customer profile but may not be actively searching.

Yes. We produce all ad creative, including copywriting, image selection, carousel design and video editing. Every ad is A/B tested with multiple headlines, descriptions and visuals. We also manage landing page recommendations to make sure the post-click experience matches the ad promise.

Absolutely. LinkedIn works best as part of a multi-channel strategy. We often combine LinkedIn for top-of-funnel awareness with Google Ads for intent capture and remarketing across display and social to stay visible through longer B2B buying cycles.

Yes. While our team is Birmingham-based, we manage LinkedIn advertising for B2B clients across the UK and internationally. Campaign management is entirely remote, and we’ve run successful campaigns targeting audiences in the US, Europe and Asia-Pacific.

We manage all LinkedIn ad formats: sponsored content (single image, carousel and video), Lead Gen Forms, sponsored messaging (InMail), conversation ads, text ads, dynamic ads and document ads. We select formats based on your campaign objective, whether that is awareness, lead generation, event registration or direct traffic.

We build audience segments using layered combinations of job title, seniority level, job function, company size, industry and geography in LinkedIn Campaign Manager. For account-based marketing campaigns, we upload target company lists and apply role-specific filters to reach specific decision-makers within named accounts. We also use matched audiences for retargeting website visitors and building lookalike audiences from your existing customer data.

Yes. LinkedIn’s geographic targeting lets us run campaigns at national, regional or city level. We manage campaigns targeting specific UK regions, individual cities or international markets depending on where your B2B customers are based. Regional campaigns can be useful for professional services firms with local market focus. For further guidance, see LinkedIn.

Results vary by sector, audience and budget. For B2B campaigns, a well-optimised LinkedIn campaign typically generates leads at a cost of £50-£150 per qualified lead. Lead Gen Forms with strong targeting and compelling creative often outperform external landing pages by a significant margin. We set realistic benchmarks based on your industry and provide monthly reporting against those targets. For further guidance, see LinkedIn Marketing Solutions.

Launching a LinkedIn campaign is straightforward. Making it profitable requires constant optimisation. We monitor performance daily and adjust bids, audiences, creative and budgets based on what the data shows. If a particular job title converts at half the cost of another, we shift budget. If a creative variant outperforms, we scale it. If an audience segment generates clicks but no qualified leads, we pause it and investigate why. Our bid management approach balances automated bidding with manual overrides: we use LinkedIn’s automated bidding to maximise delivery within budget, but manually cap bids on high-cost segments to prevent runaway spend on underperforming audiences. Monthly reports cover every metric that matters: impressions, click-through rate, cost-per-click, cost-per-lead, lead quality scores, pipeline generated and return on ad spend. Average LinkedIn CPL for B2B campaigns in the UK typically falls between £50 and £150 depending on your target audience and sector. Our job is to push your cost-per-qualified-lead below that benchmark through tighter targeting, stronger creative and continuous A/B testing of headlines, descriptions, images and call-to-action buttons. We also integrate directly with CRMs including HubSpot , Salesforce and Pipedrive — using LinkedIn Sales Navigator data to enrich lead records and trigger instant sales alerts. This full-funnel reporting allows you to see which LinkedIn campaigns contribute to actual closed revenue, not just form submissions. By tracking customer lifetime value back to the originating campaign, we can show which audiences and ad formats generate the most valuable long-term clients, not just the cheapest leads.