Remarketing Agency
Bring Back the 97% OF
Remarketing That Re-Engages Visitors & Recovers Lost Sales.
They Visited Once. Make Sure They Come Back.
Remarketing Agency Birmingham
Your Best Prospects Already Visited — Now Bring Them Back
The average website converts 2-3% of visitors. That means 97% of the people who found your site through SEO services, PPC management services or social media left without taking action. For eCommerce sites, the Baymard Institute puts average cart abandonment at 69.82%, meaning more than two-thirds of shoppers who add items to their basket never complete the purchase. Remarketing puts your brand back in front of these visitors with targeted ads as they browse other websites, scroll social feeds or watch videos. It works because you're reaching people who already know your brand and have shown interest through their visit.
As a Birmingham-based remarketing agency working with clients across the UK and internationally, we manage retargeting campaigns across Google Display Network, YouTube, Facebook, Instagram, LinkedIn and programmatic platforms. Our retargeting services go beyond showing everyone the same generic banner. We segment audiences by behaviour, intent signals and funnel stage, then show each segment ads tailored to where they are in their buying journey. Cart abandoners see product-specific reminders. Blog readers see related service offers. Pricing page visitors see social proof and case studies. This precision is what turns remarketing from an afterthought into one of your highest-ROI channels.
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STRATEGY WITHOUT
EXECUTION IS JUST NOISE
What our remarketing services include
- Pixel and tracking implementationGoogle Ads tags, Meta pixels, LinkedIn Insight Tag and custom event tracking installed correctly across your site. Accurate tracking is the foundation of every remarketing campaign.
- Audience segmentationVisitors segmented by pages viewed, time on site, products browsed, cart activity, form interactions and content consumed. Each segment receives tailored messaging.
- Display remarketingBanner and responsive ads served across the Google Display Network, reaching visitors on millions of websites, apps and media properties as they browse.
- Social media retargetingCustom audience campaigns on Facebook, Instagram and LinkedIn. Social platforms offer particularly precise retargeting because users spend significant time in-feed.
- Dynamic remarketingeCommerce and product-based businesses benefit from dynamic ads that show visitors the specific products they browsed, with real-time pricing and availability.
- Cross-device remarketingReaching visitors across desktop, mobile and tablet. Someone who browsed on their phone during lunch sees your ad on their laptop that evening.
TECHNOLOGIES & PLATFORMS
Paid Advertising
Strategic audience segmentation that drives performance
Generic remarketing, showing the same ad to every past visitor, wastes budget and irritates potential customers. The visitor who viewed your pricing page five times is at a completely different stage from someone who read one blog post and left. Treating them identically means serving irrelevant ads to both.
We build segmented remarketing audiences based on behavioural signals. High-intent visitors who viewed specific products, visited pricing pages or started checkout receive direct, conversion-focused ads with strong calls to action. Mid-funnel visitors who explored service pages or case studies receive trust-building content: testimonials, awards, success metrics. Top-of-funnel visitors who consumed blog content receive educational ads that deepen engagement before asking for a commitment. Each segment has different ad creative, different landing pages and different frequency caps. We also apply exclusion rules: converting customers are removed immediately so you're not paying to advertise to people who've already bought. This layered approach typically achieves 30-50% lower cost-per-conversion compared to unsegmented remarketing.
Remarketing across channels for full-funnel coverage
Your visitors don't stay on one platform. Someone who visited your website might check Instagram that evening, browse YouTube later and scroll LinkedIn the next morning. Cross-channel remarketing ensures your brand appears wherever they go, reinforcing recognition and trust through repeated, relevant exposure.
We coordinate remarketing across Google Display, YouTube pre-roll, Facebook, Instagram, LinkedIn and programmatic platforms as a unified campaign. Frequency caps prevent ad fatigue across the combined channels. Creative messaging is adapted to each platform's format and audience expectations. Google Display drives broad reach. Social platforms drive engagement. YouTube drives brand recall through video. The combined effect is a prospect who sees your brand multiple times across multiple contexts, building the familiarity and trust that leads to conversion. For clients with existing PPC management services, remarketing complements search advertising by staying visible to prospects who clicked but didn't convert, significantly improving overall campaign ROAS.
Sectors
We've Engineered Growth
Across Every Sector.
From bootstrap to boardroom, we've seen it all. And we make growth inevitable.
View All SectorsCharity & Non-Profit
Impactful, user-friendly websites that help charities and non-profits raise awareness and grow support.
Arts & Creative
Visually stunning portfolio sites that let artists, designers, and creatives showcase their work beautifully.
Engineering & Industrial
Specialised digital for engineering firms, manufacturing, and heavy industry.
IT & Technology
SEO, web design, and marketing for SaaS, IT services, and tech companies.
Healthcare & Medical
GDPR-compliant websites and patient-focused marketing for healthcare providers.
Financial Services
Trusted web design and marketing services for financial advisors and firms.
Manufacturing
Driving leads and visibility for UK manufacturers with targeted digital strategies.
Education & Schools
Engaging websites and visibility for schools, universities, and education providers.
Home & Garden
Beautiful eCommerce and brochure websites for home, garden, and lifestyle brands.
Food & Beverage
Appetising websites and online marketing for restaurants, food brands, and hospitality.
Logistics & Transport
High-performance websites for logistics, haulage, and transport companies across the UK.
B2B & Professional Services
Websites and marketing services for consultancies, legal firms, and service providers.
SELECTED WORK
Clients First.
Always.
We work smartly and ethically to provide intelligent and cost-effective solutions that maximise your ROI and fuel business growth.
Reviews & Testimonials
See What Our Customers Say
Opace are rated 4.93/5 for Digital Marketing based on 75 customer reviews
Local, National & Global Brands
Organisations We've Worked With
SOME OF OUR AGENCY CERTIFICATIONS
Award Winning Digital Agency
We make sure our digital marketers and specialists are always up to speed. From Google to HubSpot and Semrush, we've completed many of the major certifications available.
REMARKETING AGENCY UK
Why Our Remarketing Campaigns Outperform
Most remarketing is lazy: show the same ad to everyone who visited your site and hope for the best. That approach wastes budget, annoys prospects and gives remarketing a bad reputation. Our approach is different.
We segment audiences by intent, personalise creative by funnel stage, coordinate across channels and continuously optimise. The result is remarketing that converts rather than irritates.
Behavioural segmentation
Audiences are segmented by intent signals: pages viewed, products browsed, time on site and interaction depth. Each segment gets tailored messaging that matches their stage in the buying journey.
Cross-channel coordination
We manage remarketing across Google, Facebook, Instagram, LinkedIn and YouTube as a unified campaign. Frequency caps and creative rotation prevent fatigue across the combined channels.
Dynamic product ads
eCommerce remarketing shows visitors the exact products they browsed with live pricing and availability. Dynamic ads convert significantly better than generic banners.
Conversion exclusions
Customers who've already converted are excluded immediately. You don't waste budget advertising to people who've already bought. This basic step is missed by many agencies.
Creative refresh cycle
Ad creative is refreshed regularly to prevent fatigue. We test different messages, visuals and offers to find what resonates best with each audience segment.
Attribution clarity
We report on both click-through and view-through conversions, giving you a complete picture of remarketing's contribution to your overall marketing performance.
Why Choose Opace for Remarketing?
Choosing the right remarketing agency determines whether retargeting becomes your highest-ROI channel or an expensive way to annoy the people who were most interested in your business.
How does remarketing fit with our other marketing channels?
Remarketing amplifies every other channel. SEO traffic, PPC clicks, social visitors and email recipients who don't convert immediately are re-engaged through remarketing. It improves the ROI of every channel that drives traffic to your site.
What creative assets do we need to provide?
We can work with your existing brand assets or produce ad creative in-house. We design responsive display ads, social ad creative and video ads that align with your brand identity and campaign objectives.
Can you retarget based on specific product categories?
Yes. We create product-category-specific audiences so someone who browsed washing machines doesn't see ads for televisions. Category-level segmentation is standard for eCommerce remarketing.
How do you handle remarketing for long B2B sales cycles?
We extend audience windows to 90-180 days and use sequential messaging that evolves through the sales cycle. Early ads build awareness. Mid-cycle ads share case studies and results. Late-cycle ads focus on conversion.
What reporting do we receive?
Monthly reports covering impressions, clicks, conversions, cost-per-conversion, ROAS and audience-level performance. We also report on frequency and creative performance to show what's working and what needs refreshing.
How quickly can campaigns launch?
If tracking pixels are already installed, campaigns can launch within 1-2 weeks. New tracking implementation adds 1 week. Full campaign setup including creative production typically takes 2-3 weeks.
How much do remarketing services cost?
Our management fees start from £400 per month, plus ad spend. We recommend a minimum remarketing ad budget of £500-£1,000 per month to generate meaningful volume. Costs scale with audience size and channels used. Contact us for a tailored proposal.
What is the difference between remarketing and retargeting?
The terms are used interchangeably. Google calls it 'remarketing.' The broader industry often says 'retargeting.' Both refer to showing targeted ads to people who have previously visited your website or interacted with your brand. For further guidance, see Google Ads.
Do we need a minimum amount of website traffic?
Google Display remarketing requires a minimum list size of 100 active users. Social platforms have similar minimums. For most businesses with 500+ monthly visitors, remarketing is viable. Lower traffic volumes benefit from longer audience windows.
How do you prevent ad fatigue?
We apply frequency caps to limit how often each person sees your ads. Creative is refreshed regularly with new messaging and visuals. Audience membership windows are set appropriately so visitors eventually rotate out of remarketing lists.
Can remarketing work for B2B businesses?
Yes. B2B remarketing is particularly effective because buying cycles are longer and decision-makers research multiple providers. LinkedIn retargeting is especially valuable for reaching business professionals by company size, seniority and industry.
Is remarketing GDPR compliant?
Yes, when implemented correctly. We set up remarketing tags to fire only after users have consented to tracking cookies through your consent management platform. Privacy compliance is built into every implementation.
How do you segment audiences for the best results?
Responsive display ads, static banners, social feed ads, carousel ads, video pre-rolls and dynamic product ads. Format selection depends on the platform, audience segment and campaign objective.
How do you measure campaign performance and return on ad spend?
We track conversions, cost-per-conversion, ROAS, view-through conversions, click-through rates and audience engagement by segment. Monthly reports show which segments and channels deliver the best returns. For further guidance, see Google Ads.
Can retargeting help with cart abandonment?
Cart abandonment retargeting is one of the highest-ROI remarketing tactics. We show cart abandoners the specific products they left behind, often with incentives like free shipping or limited-time offers. Recovery rates of 10-20% are common. For further guidance, see Baymard Institute cart abandonment research.
Do you provide on-site visits outside the West Midlands?
Yes. We're Birmingham-based but manage remarketing campaigns for clients across the UK and internationally. Campaign management is fully remote.
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