Website Migration Services
Website Platform Migration
Website & eCommerce Migrations Done Right, First Time.
No Downtime. No Lost Rankings. No Nasty Surprises.
Website Platform Migration Agency
We Move Websites Without Losing Rankings, Data or Sleep
Migrating a website between platforms is one of the riskiest things a business can do online. Industry research from Aira shows that 37% of site migrations result in organic traffic drops that take six months or longer to recover from, and in many cases, the traffic never fully returns. Get it wrong and you lose search rankings, break customer journeys, lose historical data and spend months recovering. Get it right and you gain a faster, more capable platform without any of the pain. Our website migration services are built around eliminating that risk. Every migration follows a tested methodology covering URL mapping, 301 redirect planning, content transfer, data integrity checks and post-migration monitoring. Nothing gets left to chance.
As a Birmingham-based website platform migration agency, we've handled hundreds of platform moves: static HTML sites to WordPress development services, WordPress to headless architectures, Shopify to Magento development services, Drupal to WordPress, WooCommerce to Shopify and custom legacy systems to modern CMS platforms. We work with businesses that have outgrown their current platform and need to move without disrupting their revenue or their Google rankings. Our SEO services is involved in every migration from day one because preserving search equity is not an afterthought, it's the foundation of the entire project plan.
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STRATEGY WITHOUT
EXECUTION IS JUST NOISE
Types of website migration we handle
- CMS to CMS migrationMoving between content management systems: WordPress to WordPress (hosting changes), Drupal to WordPress, Joomla to WordPress, or any CMS to a headless setup. Content, media, users and URL structures all need careful handling.
- Static site to CMSMoving from hand-coded HTML or basic website builders to a proper content management system. This typically involves restructuring content, building templates and creating an editorial workflow that didn't exist before.
- eCommerce platform migrationShopify to Magento, WooCommerce to Shopify, Magento 1 to Magento 2, or any combination. Product data, customer accounts, order history, payment gateway configuration and shipping rules all need transferring accurately.
- Domain and hosting migrationMoving a website to new hosting or a new domain while preserving SEO equity. DNS configuration, SSL certificates, server-level redirects and CDN setup are handled as part of the transition.
- Website redesign with migrationCombining a platform move with a visual redesign. New design, new CMS, new URL structure. This is the highest-risk migration type and requires the most thorough redirect mapping and SEO planning.
- Legacy system modernisationMoving from outdated, unsupported platforms (old PHP frameworks, Flash-based sites, custom builds with no CMS) to modern, maintainable technology stacks. Often involves rebuilding functionality that relied on deprecated technologies.
TECHNOLOGIES & PLATFORMS
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SEO-safe migration methodology
Search engine rankings take months or years to build and can be destroyed in a single afternoon by a careless migration. That's why SEO planning is the first thing we do, not the last. Before any development work begins, we use Screaming Frog SEO Spider to crawl the existing site and create a complete URL inventory, map every old URL to its new equivalent and plan the 301 redirect ruleset that tells search engines where everything has moved. Backlink preservation is part of this process: we audit inbound links pointing to old URLs and ensure the redirect chain passes equity correctly. This redirect map is tested in a staging environment before the live switchover.
On launch day, we monitor Google Search Console, analytics and rank tracking tools in real time. Any unexpected 404 errors, crawl issues or indexing problems are caught and fixed within hours, not weeks. For domain migrations and TLD changes (e.g., .co.uk to .com), we apply additional care around canonical handling and international targeting signals. Post-migration, we continue monitoring for 4-6 weeks to ensure search engines have processed the changes correctly. Our SEO audit process covers every aspect of post-migration health: indexation, crawl budget, internal linking, canonical tags and structured data. We take the same care with a 50-page brochure site as we do with a 50,000-page eCommerce catalogue.
eCommerce platform migration
eCommerce migrations carry additional complexity because you're not just moving content, you're moving commercial functionality. Product catalogues with thousands of SKUs, variant data, pricing rules, customer accounts, order history, saved addresses, wish lists, payment gateway configurations, shipping rules and tax settings all need transferring accurately. A single data mapping error can mean wrong prices, missing products or broken checkout flows on launch day.
We use a combination of automated migration tools and manual verification to ensure data integrity. Product data is cleaned and standardised during the transfer, so you launch with a better catalogue than you started with. Customer account migration includes password reset flows so returning customers can re-authenticate smoothly. Payment gateway switching is coordinated with your provider to avoid any gap in transaction processing. For businesses that can't afford any downtime, we run parallel environments and switch at a pre-agreed time with instant rollback capability if anything unexpected occurs. Every eCommerce migration we handle follows this structured approach because the cost of getting it wrong is measured in lost revenue, not just inconvenience.
Sectors
We've Engineered Growth
Across Every Sector.
From bootstrap to boardroom, we've seen it all. And we make growth inevitable.
View All SectorsCharity & Non-Profit
Impactful, user-friendly websites that help charities and non-profits raise awareness and grow support.

Arts & Creative
Visually stunning portfolio sites that let artists, designers, and creatives showcase their work beautifully.

Engineering & Industrial
Specialised digital for engineering firms, manufacturing, and heavy industry.

IT & Technology
SEO, web design, and marketing for SaaS, IT services, and tech companies.

Healthcare & Medical
GDPR-compliant websites and patient-focused marketing for healthcare providers.

Financial Services
Trusted web design and marketing services for financial advisors and firms.

Manufacturing
Driving leads and visibility for UK manufacturers with targeted digital strategies.

Education & Schools
Engaging websites and visibility for schools, universities, and education providers.

Home & Garden
Beautiful eCommerce and brochure websites for home, garden, and lifestyle brands.

Food & Beverage
Appetising websites and online marketing for restaurants, food brands, and hospitality.

Logistics & Transport
High-performance websites for logistics, haulage, and transport companies across the UK.

B2B & Professional Services
Websites and marketing services for consultancies, legal firms, and service providers.

SELECTED WORK
Clients First.
Always.
We work smartly and ethically to provide intelligent and cost-effective solutions that maximise your ROI and fuel business growth.
Local, National & Global Brands
Organisations We've Worked With















































SOME OF OUR AGENCY CERTIFICATIONS
Award Winning Digital Agency
We make sure our digital marketers and specialists are always up to speed. From Google to HubSpot and Semrush, we've completed many of the major certifications available.





WEBSITE PLATFORM MIGRATION
Why Our Website Migration Services Protect Your Business
Website migration is high-stakes work. Your search rankings, customer data, eCommerce revenue and online reputation are all at risk during a platform move. Most horror stories about lost traffic and broken sites come from migrations that were rushed, poorly planned or handled by teams without migration-specific experience.
We treat every migration as a precision operation. Here's how we protect your business throughout the process.
SEO-first methodology
URL mapping and 301 redirect planning start before any development work. Every page, every image, every indexed URL is accounted for. We don't launch until the redirect map is complete, tested and verified in staging.
Zero-data-loss guarantee
Product catalogues, customer accounts, order history, content archives and media libraries are transferred with full integrity verification. Automated scripts handle the bulk transfer; manual checks verify the critical data points.
Rollback capability
For business-critical migrations, we maintain the old platform in a ready state for instant rollback. If anything unexpected happens during switchover, we revert within minutes while the issue is investigated and resolved.
Post-migration monitoring
Every migration includes 4-6 weeks of intensive monitoring: search rankings, crawl errors, broken links, page performance and user behaviour. Problems are caught and fixed before they compound into lasting damage.
Cross-platform expertise
WordPress, Shopify, Magento, WooCommerce, Drupal, custom PHP, static HTML and headless CMS platforms. We've migrated between all of them and understand the quirks, limitations and data structures of each.
Minimal downtime
We coordinate DNS changes, SSL provisioning and server configuration to minimise the window where the site is inaccessible. Most migrations complete with zero visible downtime for visitors.
Why Choose Opace for Website Migration?
If you're planning a website migration, these are the questions our clients ask before trusting us with the move.
Have you handled migrations like ours before?
Very likely. We've migrated brochure sites, blogs, eCommerce stores, membership platforms and enterprise applications across every major CMS and eCommerce platform. Each migration follows the same rigorous methodology regardless of scale.
What if something goes wrong during the switch?
We plan for it. High-risk migrations include rollback plans with the old site ready to reactivate within minutes. DNS TTL values are reduced before switchover to minimise propagation delays. We've never needed a full rollback, but the safety net is always there.
How do you protect our SEO during migration?
Complete URL inventory, 1-to-1 redirect mapping, canonical tag preservation, structured data migration and 4-6 weeks of post-migration monitoring through Google Search Console and rank tracking tools. Our SEO team leads the migration planning.
Can you improve the site during migration?
Yes. Migration is often the best time to clean up technical debt, improve site architecture, optimise page speed and modernise the design. We combine migration with improvement work regularly, provided the scope is clearly defined upfront.
How long will our site be down?
For most migrations, the answer is zero seconds of visible downtime. We prepare the new site on a staging environment, sync final content changes and execute the DNS switchover during low-traffic hours. Visitors are unaware the move happened.
Do you work with businesses outside Birmingham?
Yes. Our team is Birmingham-based, but we handle website migrations for businesses across the UK and internationally. The entire process is managed remotely through shared project tools and regular video calls.
How much does a website migration cost?
Website migration costs vary significantly depending on the size, complexity and platforms involved. Simple CMS-to-CMS migrations for brochure sites typically start from £3,000-£5,000. eCommerce platform migrations with product data, customer accounts and payment gateway transfers range from £8,000-£25,000+. Complex enterprise migrations with custom functionality and large databases are quoted after a detailed scoping exercise. Contact us for a migration assessment.
Will I lose my Google rankings during migration?
Not if the migration is planned properly. SEO preservation is the foundation of our migration methodology. We create comprehensive URL mapping, implement 301 redirects for every page, preserve on-page SEO elements and monitor search performance intensively post-migration. We've handled migrations of sites with tens of thousands of indexed pages without significant ranking drops. For further guidance, see Screaming Frog SEO Spider.
How long does a website migration take?
A straightforward brochure site migration typically takes 2-4 weeks. eCommerce platform migrations take 4-8 weeks depending on catalogue size and complexity. Large enterprise migrations can take 8-16 weeks. The timeline includes planning, development, testing, content transfer, redirect implementation and a monitored switchover period.
Can you migrate from Shopify to Magento?
Yes. Shopify to Magento development services is one of our most common eCommerce migrations. We transfer products, categories, customer accounts, order history and SEO data. Businesses typically make this move when they've outgrown Shopify's customisation limitations and need the flexibility of an open-source platform.
Can you migrate a WordPress site to a headless CMS?
Yes. We've migrated WordPress sites to headless architectures using Next.js development services, Astro and other modern frameworks. Content can remain in WordPress (used as a headless CMS via its REST API) or move to a purpose-built CMS like Contentful, Sanity or Strapi.
What happens to our customer data during an eCommerce migration?
Customer data (accounts, addresses, order history, wish lists) is migrated securely with full data mapping between the old and new platforms. Passwords usually cannot be transferred between platforms, so we implement automatic password reset flows for returning customers. Payment details stored with payment gateways (Stripe, PayPal) are unaffected by the platform change. For further guidance, see Screaming Frog SEO Spider.
Can you handle very large migrations?
Yes. We've migrated eCommerce stores with 50,000+ products and content sites with tens of thousands of pages. Large migrations require automated tooling, staged data transfers and phased verification processes. We build custom migration scripts for large-scale projects rather than relying on generic import/export tools. For further guidance, see Google JavaScript SEO documentation.
Do you provide post-migration support?
Yes. Every migration includes a 4-6 week post-migration monitoring period covering technical performance, SEO health, broken link checking and user experience verification. Our website management team provides ongoing support after the monitoring period for clients who need it. Our methodologies are strictly aligned with authoritative resources like rendering guidelines to ensure long-term success.
Is it normal for rankings to fluctuate after a migration?
Minor fluctuations in the first 2-4 weeks are normal as search engines process URL changes and re-evaluate content. However, significant drops indicate redirect mapping errors, canonical issues or lost internal linking equity. Our post-migration monitoring catches these problems within hours, not weeks, so corrective action starts immediately.
Does a well-planned migration actually improve SEO?
Often, yes. Migration to a faster platform with better technical SEO architecture, improved Core Web Vitals and cleaner URL structures can produce ranking gains. The key is preserving existing equity through proper redirects whilst simultaneously improving the technical foundation. Many clients see ranking improvements within 2-3 months of a well-executed migration.
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