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Website Migration Services

Website Platform Migration

Website & eCommerce Migrations Done Right, First Time.

15+ YEARS IN BUSINESS
REVIEWED ON ★★★★★ 5.0 RATING
500 + PROJECTS DELIVERED

No Downtime. No Lost Rankings. No Nasty Surprises.

Website Platform Migration Agency

We Move Websites Without Losing Rankings, Data or Sleep

Migrating a website between platforms is one of the riskiest things a business can do online. Industry research from Aira shows that 37% of site migrations result in organic traffic drops that take six months or longer to recover from, and in many cases, the traffic never fully returns. Get it wrong and you lose search rankings, break customer journeys, lose historical data and spend months recovering. Get it right and you gain a faster, more capable platform without any of the pain. Our website migration services are built around eliminating that risk. Every migration follows a tested methodology covering URL mapping, 301 redirect planning, content transfer, data integrity checks and post-migration monitoring. Nothing gets left to chance.

As a Birmingham-based website platform migration agency, we've handled hundreds of platform moves: static HTML sites to WordPress development services, WordPress to headless architectures, Shopify to Magento development services, Drupal to WordPress, WooCommerce to Shopify and custom legacy systems to modern CMS platforms. We work with businesses that have outgrown their current platform and need to move without disrupting their revenue or their Google rankings. Our SEO services is involved in every migration from day one because preserving search equity is not an afterthought, it's the foundation of the entire project plan.

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Website Migration Services — Opace digital agency video introduction

STRATEGY WITHOUT
EXECUTION IS JUST NOISE

Types of website migration we handle

Website migration covers a broad range of platform moves, each with its own technical challenges and risk profile. Here are the most common types we manage.
  • CMS to CMS migrationMoving between content management systems: WordPress to WordPress (hosting changes), Drupal to WordPress, Joomla to WordPress, or any CMS to a headless setup. Content, media, users and URL structures all need careful handling.
  • Static site to CMSMoving from hand-coded HTML or basic website builders to a proper content management system. This typically involves restructuring content, building templates and creating an editorial workflow that didn't exist before.
  • eCommerce platform migrationShopify to Magento, WooCommerce to Shopify, Magento 1 to Magento 2, or any combination. Product data, customer accounts, order history, payment gateway configuration and shipping rules all need transferring accurately.
  • Domain and hosting migrationMoving a website to new hosting or a new domain while preserving SEO equity. DNS configuration, SSL certificates, server-level redirects and CDN setup are handled as part of the transition.
  • Website redesign with migrationCombining a platform move with a visual redesign. New design, new CMS, new URL structure. This is the highest-risk migration type and requires the most thorough redirect mapping and SEO planning.
  • Legacy system modernisationMoving from outdated, unsupported platforms (old PHP frameworks, Flash-based sites, custom builds with no CMS) to modern, maintainable technology stacks. Often involves rebuilding functionality that relied on deprecated technologies.

TECHNOLOGIES & PLATFORMS

Website Support

wordpress websites
litespeed hosting services
Google Analytics
git website version control and management
cpanel
Google cloud development
Amazon web services (AWS)
screaming frog seo spider
google partner
cPanel hosting
Git version control and management
Mysql database development
Litespeed eCommerce hosting services
Google Analytics
mysql database database driven development
Google Partner
Website Migration Services — sEO-safe migration methodology

SEO-safe migration methodology

Search engine rankings take months or years to build and can be destroyed in a single afternoon by a careless migration. That's why SEO planning is the first thing we do, not the last. Before any development work begins, we use Screaming Frog SEO Spider to crawl the existing site and create a complete URL inventory, map every old URL to its new equivalent and plan the 301 redirect ruleset that tells search engines where everything has moved. Backlink preservation is part of this process: we audit inbound links pointing to old URLs and ensure the redirect chain passes equity correctly. This redirect map is tested in a staging environment before the live switchover.

On launch day, we monitor Google Search Console, analytics and rank tracking tools in real time. Any unexpected 404 errors, crawl issues or indexing problems are caught and fixed within hours, not weeks. For domain migrations and TLD changes (e.g., .co.uk to .com), we apply additional care around canonical handling and international targeting signals. Post-migration, we continue monitoring for 4-6 weeks to ensure search engines have processed the changes correctly. Our SEO audit process covers every aspect of post-migration health: indexation, crawl budget, internal linking, canonical tags and structured data. We take the same care with a 50-page brochure site as we do with a 50,000-page eCommerce catalogue.

eCommerce platform migration

eCommerce platform migration

eCommerce migrations carry additional complexity because you're not just moving content, you're moving commercial functionality. Product catalogues with thousands of SKUs, variant data, pricing rules, customer accounts, order history, saved addresses, wish lists, payment gateway configurations, shipping rules and tax settings all need transferring accurately. A single data mapping error can mean wrong prices, missing products or broken checkout flows on launch day.

We use a combination of automated migration tools and manual verification to ensure data integrity. Product data is cleaned and standardised during the transfer, so you launch with a better catalogue than you started with. Customer account migration includes password reset flows so returning customers can re-authenticate smoothly. Payment gateway switching is coordinated with your provider to avoid any gap in transaction processing. For businesses that can't afford any downtime, we run parallel environments and switch at a pre-agreed time with instant rollback capability if anything unexpected occurs. Every eCommerce migration we handle follows this structured approach because the cost of getting it wrong is measured in lost revenue, not just inconvenience.

Sectors

We've Engineered Growth
Across Every Sector.

From bootstrap to boardroom, we've seen it all. And we make growth inevitable.

View All Sectors

SELECTED WORK

Clients First.
Always.

We work smartly and ethically to provide intelligent and cost-effective solutions that maximise your ROI and fuel business growth.

CASE STUDY

Corcorans Home & Furniture

Home & Furniture E-Commerce Achieves 4x Growth Through Digital Strategy

Digital ContentDigital MarketingDigital Strategy
Impact

4x traffic growth 20x increase in organic visibility 400+ new page 1 rankings in Google.ie 70+ position 1 rankings

Explore project
Corcorans Home & Furniture project
CASE STUDY

Cozilogs

Magento Support & Fully Managed Digital Marketing Powers Advocacy

Digital ContentDigital MarketingPPC
Explore project
Cozilogs project
CASE STUDY

Shedstore

Achieving Market Dominance, One SEO Strategy at a Time for Sheds Retailer

Digital ContentDigital MarketingPPC
Explore project
Shedstore project
CASE STUDY

PowerPhotonic

Illuminating Success with WordPress Redesign for Micro Optics Manufacturer

Digital ContentDigital MarketingPPC
Explore project
Impact

Fast & seamless|website migration Zero disruption|to stakeholders Ongoing partnership|since 2021

PowerPhotonic project
CASE STUDY

UK School Trips

Revolutionising Educational Trips with New Design, Tech & Enhanced Search

Digital MarketingWeb DesignWeb Development
Impact

1,500 pages|migrated from Joomla to WordPress Radius-based|trip search function built March 2024|successful launch date

Explore project
UK School Trips project
CASE STUDY

DTC

WooCommerce Redesign & 30x Improvement in SEO for Industrial Supplies Retailer

Digital MarketingPPCSEO
Explore project
DTC project
CASE STUDY

SPI Lasers

SEO Management & Marketing Support for Global Lasers Business

Digital MarketingPPCSEO
Explore project
SPI Lasers project
CASE STUDY

Expert Moves

Digital Content · Digital Marketing · PPC · SEO · Web Design · Web Development

Digital ContentDigital MarketingPPC
Explore project
Expert Moves project

Reviews & Testimonials

See What Our Customers Say

Opace are rated 4.92/5 for Web Design & Development based on 62 customer reviews

01
Testimonials
Ironmongery online
TheseotrainingundertakenbyourteamviaDavidBryanatOpacehasbeenatrulyeyeopeningexperience.TheknowledgeandexperienceDavidhaspassedonhasallowedustostructureamorerobustseo…

Verified Client

Ironmongery online

Ironmongery onlineCompassionate CommunitiesCharella GardensShedstoreCorcorans Home & FurnitureCPiOCozilogsDog DestinationElectriumAcorns children’s hospiceIntelligent Data GroupPRIMUSLBS Buyers GuideLifting Hoists DirectHoughton Kepier Sports CollegeWhite Cross VetsNova DesignCamNtechE-LitesJoint Office of Gas TransportersServices for EducationFerne Animal SanctuaryWire Rope DirectPoetic ExpressionsWe Buy Broken VansBuy Sheds DirectJustice UpheldSPI LasersENL LegalDTCPhysical GoldAnswer MateWrights Plastics (GPX Group)LR Bio EnergyCranes DirectPowerPhotonicMyiStickLifting Gear DirectWM CreativeBazar Ethical Life MarketplaceSix Star GroupField Chauffeur ServicesMeal2GoCosmetic kingdomSpiral Stairs DirectBaker GoodchildUK Money SolutionsPractical ActionBeeches Martial ArtsJK LasersSignature EntertainmentIronmongery onlineCompassionate CommunitiesCharella GardensShedstoreCorcorans Home & FurnitureCPiOCozilogsDog DestinationElectriumAcorns children’s hospiceIntelligent Data GroupPRIMUSLBS Buyers GuideLifting Hoists DirectHoughton Kepier Sports CollegeWhite Cross VetsNova DesignCamNtechE-LitesJoint Office of Gas TransportersServices for EducationFerne Animal SanctuaryWire Rope DirectPoetic ExpressionsWe Buy Broken VansBuy Sheds DirectJustice UpheldSPI LasersENL LegalDTCPhysical GoldAnswer MateWrights Plastics (GPX Group)LR Bio EnergyCranes DirectPowerPhotonicMyiStickLifting Gear DirectWM CreativeBazar Ethical Life MarketplaceSix Star GroupField Chauffeur ServicesMeal2GoCosmetic kingdomSpiral Stairs DirectBaker GoodchildUK Money SolutionsPractical ActionBeeches Martial ArtsJK LasersSignature Entertainment

Local, National & Global Brands

Organisations We've Worked With

Corcorans Home & Furniture
DTC
SPI Lasers
Cozilogs
Shedstore
WM Creative
MyiStick
Aristi
Caulirice
ClassicLine Insurance
Compassionate Communities
Cosmetic kingdom
Cranes Direct
Dog Destination
DreamsVilla
E-Lites
ENL Legal
Erowz
Field Chauffeur Services
Intelligent Data Group
Ironmongery online
Joint Office of Gas Transporters
Justice Upheld
LBS Buyers Guide
LR Bio Energy
Meal2Go
Millsales Direct
MPL Systems
Nova Design
Oxford Hardware
PM Connect
Practical Action
PRIMUS
Quality Task Force
Really Awesome Coffee
Services for Education
Signature Entertainment
Six Star Group
Spiral Stairs Direct
The Bootroom
UK Money Solutions
Urban Social
Walnut & Weave
Wire Rope Direct
CamNtech
Circle Insurance Services Plc
UK School Trips

SOME OF OUR AGENCY CERTIFICATIONS

Award Winning Digital Agency

We make sure our digital marketers and specialists are always up to speed. From Google to HubSpot and Semrush, we've completed many of the major certifications available.

WEBSITE PLATFORM MIGRATION

Why Our Website Migration Services Protect Your Business

Website migration is high-stakes work. Your search rankings, customer data, eCommerce revenue and online reputation are all at risk during a platform move. Most horror stories about lost traffic and broken sites come from migrations that were rushed, poorly planned or handled by teams without migration-specific experience.

We treat every migration as a precision operation. Here's how we protect your business throughout the process.

01

SEO-first methodology

URL mapping and 301 redirect planning start before any development work. Every page, every image, every indexed URL is accounted for. We don't launch until the redirect map is complete, tested and verified in staging.

02

Zero-data-loss guarantee

Product catalogues, customer accounts, order history, content archives and media libraries are transferred with full integrity verification. Automated scripts handle the bulk transfer; manual checks verify the critical data points.

03

Rollback capability

For business-critical migrations, we maintain the old platform in a ready state for instant rollback. If anything unexpected happens during switchover, we revert within minutes while the issue is investigated and resolved.

04

Post-migration monitoring

Every migration includes 4-6 weeks of intensive monitoring: search rankings, crawl errors, broken links, page performance and user behaviour. Problems are caught and fixed before they compound into lasting damage.

05

Cross-platform expertise

WordPress, Shopify, Magento, WooCommerce, Drupal, custom PHP, static HTML and headless CMS platforms. We've migrated between all of them and understand the quirks, limitations and data structures of each.

06

Minimal downtime

We coordinate DNS changes, SSL provisioning and server configuration to minimise the window where the site is inaccessible. Most migrations complete with zero visible downtime for visitors.

Why Choose Opace for Website Migration?

If you're planning a website migration, these are the questions our clients ask before trusting us with the move.

01

Have you handled migrations like ours before?

Very likely. We've migrated brochure sites, blogs, eCommerce stores, membership platforms and enterprise applications across every major CMS and eCommerce platform. Each migration follows the same rigorous methodology regardless of scale.

02

What if something goes wrong during the switch?

We plan for it. High-risk migrations include rollback plans with the old site ready to reactivate within minutes. DNS TTL values are reduced before switchover to minimise propagation delays. We've never needed a full rollback, but the safety net is always there.

03

How do you protect our SEO during migration?

Complete URL inventory, 1-to-1 redirect mapping, canonical tag preservation, structured data migration and 4-6 weeks of post-migration monitoring through Google Search Console and rank tracking tools. Our SEO team leads the migration planning.

04

Can you improve the site during migration?

Yes. Migration is often the best time to clean up technical debt, improve site architecture, optimise page speed and modernise the design. We combine migration with improvement work regularly, provided the scope is clearly defined upfront.

05

How long will our site be down?

For most migrations, the answer is zero seconds of visible downtime. We prepare the new site on a staging environment, sync final content changes and execute the DNS switchover during low-traffic hours. Visitors are unaware the move happened.

06

Do you work with businesses outside Birmingham?

Yes. Our team is Birmingham-based, but we handle website migrations for businesses across the UK and internationally. The entire process is managed remotely through shared project tools and regular video calls.

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Frequently Asked Questions

Still have questions? Get in touch →

How much does a website migration cost?

Website migration costs vary significantly depending on the size, complexity and platforms involved. Simple CMS-to-CMS migrations for brochure sites typically start from £3,000-£5,000. eCommerce platform migrations with product data, customer accounts and payment gateway transfers range from £8,000-£25,000+. Complex enterprise migrations with custom functionality and large databases are quoted after a detailed scoping exercise. Contact us for a migration assessment.

Will I lose my Google rankings during migration?

Not if the migration is planned properly. SEO preservation is the foundation of our migration methodology. We create comprehensive URL mapping, implement 301 redirects for every page, preserve on-page SEO elements and monitor search performance intensively post-migration. We've handled migrations of sites with tens of thousands of indexed pages without significant ranking drops. For further guidance, see Screaming Frog SEO Spider.

How long does a website migration take?

A straightforward brochure site migration typically takes 2-4 weeks. eCommerce platform migrations take 4-8 weeks depending on catalogue size and complexity. Large enterprise migrations can take 8-16 weeks. The timeline includes planning, development, testing, content transfer, redirect implementation and a monitored switchover period.

Can you migrate from Shopify to Magento?

Yes. Shopify to Magento development services is one of our most common eCommerce migrations. We transfer products, categories, customer accounts, order history and SEO data. Businesses typically make this move when they've outgrown Shopify's customisation limitations and need the flexibility of an open-source platform.

Can you migrate a WordPress site to a headless CMS?

Yes. We've migrated WordPress sites to headless architectures using Next.js development services, Astro and other modern frameworks. Content can remain in WordPress (used as a headless CMS via its REST API) or move to a purpose-built CMS like Contentful, Sanity or Strapi.

What happens to our customer data during an eCommerce migration?

Customer data (accounts, addresses, order history, wish lists) is migrated securely with full data mapping between the old and new platforms. Passwords usually cannot be transferred between platforms, so we implement automatic password reset flows for returning customers. Payment details stored with payment gateways (Stripe, PayPal) are unaffected by the platform change. For further guidance, see Screaming Frog SEO Spider.

Can you handle very large migrations?

Yes. We've migrated eCommerce stores with 50,000+ products and content sites with tens of thousands of pages. Large migrations require automated tooling, staged data transfers and phased verification processes. We build custom migration scripts for large-scale projects rather than relying on generic import/export tools. For further guidance, see Google JavaScript SEO documentation.

Do you provide post-migration support?

Yes. Every migration includes a 4-6 week post-migration monitoring period covering technical performance, SEO health, broken link checking and user experience verification. Our website management team provides ongoing support after the monitoring period for clients who need it. Our methodologies are strictly aligned with authoritative resources like rendering guidelines to ensure long-term success.

Is it normal for rankings to fluctuate after a migration?

Minor fluctuations in the first 2-4 weeks are normal as search engines process URL changes and re-evaluate content. However, significant drops indicate redirect mapping errors, canonical issues or lost internal linking equity. Our post-migration monitoring catches these problems within hours, not weeks, so corrective action starts immediately.

Does a well-planned migration actually improve SEO?

Often, yes. Migration to a faster platform with better technical SEO architecture, improved Core Web Vitals and cleaner URL structures can produce ranking gains. The key is preserving existing equity through proper redirects whilst simultaneously improving the technical foundation. Many clients see ranking improvements within 2-3 months of a well-executed migration.

Get in Touch

Interested in Working with Us?

We have 100% happy customers, so don't delay. Get in touch today and see how we can help.

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