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I must admit, reading the title here makes me scratch my head in disbelief as someone who has viewed Logan Paul and KSI's content over the last decade. But credit where it's due: KSI and Logan Paul have shown us the power of a modern marketing strategy, think of playing 5D chess while your competitors are
Editor's Note [September 16th 2024]: This article was originally published in March 2023 and has undergone multiple updates since. On March 3rd 2023, we published our original article discussing the AI inflection point introduced by OpenAI's ChatGPT. Only days later, analysts at Morgan Stanley also reported that AI was
Back in April 2022, we were quick to jump on Elon Musk's interest in Twitter and created an article covering the news and implications of Musk’s takeover. We made a lot of predictions about what could happen as a result of such a takeover. It has now been over a year, and a lot has
Tiktok, Twitch and Twitter — they all have them. Memes! Chances are, if you have a social media account, you’ll have likely seen at least one in your time browsing your feed. They are great for a laugh every now and again, but can they provide any value for businesses? Can businesses use meme marketing
Some Background: The Rise of AI & Evolution of Blog Creation in WordPress In the ever-evolving world of WordPress site creation, blog generation, and search engine optimisation (SEO), the rise of AI has completely disrupted what we once knew and reshaped what is now possible. Led by OpenAI and its release of ChatGPT in
In the realm of technological advancements, the rise of AI has undeniably been a game-changer. Tools like ChatGPT are already revolutionising how businesses operate, and marketing is no exception. For WordPress users, one of the most exciting developments has been the creation of ChatGPT WordPress plugins. These ingeni
Editor's Note: This is an update to our original post titled 'Master AI Content Using ChatGPT: 25 Killer Marketing Content Ideas Generation Tool' published in Janurary 2023 providing real-world examples of ChatGPT prompts for marketing content ideas, SEO, social media, eCommerce, PPC, and more. Introduction Did you kno
In a world where SEO and technology keep evolving, the ability to stay ahead of the curve with advanced SEO analysis techniques is vital for success. As explored below, the basics of SEO remain the same, but with the growth of AI, businesses can now tap into a wealth of business data and discover unknown
SEO is a field of expertise that never stands still, and the adoption of tools like ChatGPT is a prime example of just how fast things can change. While the fundamentals of SEO remain unchanged, advancements in AI mean that we now have advanced tools and techniques that would have been unimaginable five years ago.Some
Introduction As the world continues to advance technologically, the future of AI is poised to revolutionise industries and redefine the way we live, work, and interact. With names like ChatGPT and Bard becoming commonplace, open source AI models like LLaMA have been hiding in the shadows for most of us whilst slowly e
Editor's note (10th February 2023): Wow, things change so quickly in the world of AI. Since our article was published less than two weeks ago on 1st February, the latest buzz right now seems to be around how Bing is showcasing amazing new features with its ChatGPT search engine integration and how Google is combatting
OpenAI's ChatGPT: a revolutionary tool for enhancing SEO with AI meta data Our previous guide covered ChatGPT, an Artificial Intelligence (AI) tool developed by OpenAI. We demonstrated in a detailed step-by-step guide how ChatGPT offers an innovative solution for business owners, marketers, content creators, and SEO pr
Editor's note: within literally days of creating the below guide, the creators of DALL-E, OpenAI, launched ChatGPT. Our 6th January 2023 update to this guide expands on our summary of AI copywriting and written text, by covering the ChatGPT BETA service now being offered by OpenAI and how this changes everything. Read
Choosing the right domain name (website address, or URL) for your organisation is pivotal for any online venture. The perfect domain may not always be available though, when you search on sites like 123-Reg or Names.co.uk. So the other option for any online business, organisation or start-up is consider purchasing a pr
We’ve talked a lot about business blogging in our previous posts over the years, here are a few: Business blogging why should I bother? /blog/simple-ways-to-generate-more-blog-traffic Top Tips to getting your business blog post to #1 We continue to receive questions from our clients regarding the
Some quick blogging tips…If you are a small business that is starting to consider blogging, hopefully these quick tips will help point you in the right direction how to get started.Assuming you already know what blogging is, a good place to start is to start regularly talking about events or news within your indu
Successful Business Blogging Blogs are a great for businesses. Besides being a way to engage with customers, encourage feedback and build brand, done correctly business blogging is a relatively easy way to achieve high Google rankings with a minimum level of SEO expertise. Google's recent algorithm changes – commonly r
Far from being a fad whose appeal will soon fade away, blogging is the social media marketing for SMEs and start-ups. Here are some of the best reasons why: 1. Google loves them You need to get your website seen so you need to make sure Google not only sees but also 'likes' your site.
Essential WordPress plug-ins for your business Increasingly small businesses are using WordPress, not as a blogging platform but as a CMS. It's easy to use, offers great free or low cost themes and excellent support so it's no surprise that it continues to grow in popularity. There is also a dedicated community of deve
Those of us that blog, whether for business or personally, we write them to prompt some sort of discussion. We post blogs in the hope that when it is read, a comment will be left. However, this is not always the case. Here are some tips on getting your blog read and reread Always invite
Commercial value in blogging… Let's play a game. Consider the following three statements: 'advertising could help me sell more' 'marketing will get my company noticed' 'my website can give me a competitive advantage' If you used those statements when talking to a business owner I'm certain there would be complete
Business blogging There is a saying which goes something like this 'Communication is all about understanding'. Although many may not agree, this certainly is the case when it comes to your customers. The prospect of running a business blog makes some business owners nervous. They either think that blogging will be a lo
How to write a successful Blog that will get read – and reread Blogging can help you raise your business profile and lead to new customers and sales. However, according to the latest stats, there are over 175,000 new blogs created everyday. So if you are blogging – or thinking about blogging – there is
How to write a successful Blog See how overcoming your fears can help you to Blog better I've yet to meet anybody who ran their own business who hadn't got lots of opinions – but ask them to write a blog and suddenly they have nothing to say! They may even understand that the blog
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