Digital Marketing Services

There's no single answer to this. It depends entirely on your business, your audience, and what you're trying to achieve. A B2B professional services firm will have a very different channel mix to a DTC eCommerce brand, for example. What we always recommend is an integrated approach. Rather than putting all your budget into one channel, we look at how SEO, PPC, content, social media, and email can work together to build a pipeline that delivers consistent, measurable results. We'll assess where your audience actually spends their time and where the best opportunities are, then build a strategy around that. As a full-service digital marketing agency, we have specialists across every channel, which means we can adapt the mix as we learn what works best for your specific market.

This varies widely depending on the channels, your industry, and how competitive your market is. As a rough guide, most of our retained clients invest between £1,000 and £5,000 per month on agency fees, with additional budget allocated to ad spend where PPC or paid social is part of the strategy. We’re upfront about budget expectations from the start. During our initial consultation, we’ll give you an honest assessment of what’s realistic for your goals and market, so there are no surprises down the line. We can also work with smaller budgets to start with and scale up as results build.

We use a combination of Google Analytics, Google Search Console, call tracking, and platform-specific reporting to measure performance across every channel. Depending on your setup, we can also integrate CRM data so you can see exactly how marketing activity translates into leads, enquiries, and sales. You’ll receive regular reports, typically monthly, that cover the metrics that actually matter to your business, not vanity metrics. We focus on things like cost per lead, conversion rates, organic traffic growth, and return on ad spend. If something isn’t working, we’ll tell you directly and recommend changes.

Yes, that's one of the main advantages of working with a full-service agency like Opace. We handle everything from SEO and content creation through to PPC, social media management, email marketing, and digital PR, all under one roof. This means your campaigns are coordinated and consistent, rather than being pulled in different directions by multiple freelancers or specialist agencies. It also means we can spot opportunities across channels that wouldn't be visible if each one was managed in isolation.

You'll have a dedicated account manager who's your main point of contact, backed by a team of specialists in each discipline. We're a close-knit team, so you won't be passed around a call centre or left chasing updates. We believe in building genuine working relationships with our clients, and many of them have been with us for years. You'll know the people working on your campaigns by name, and they'll know your business inside out.