Latest Articles Written By: Scott C
Scott C
Content Creator at Opace Digital Agency
Latest Articles by Scott C
What Is the Difference Between Push & Pull Marketing?
Two common terms used in online advertising but do you know the difference between push & pull marketing?
Best Social Media Scheduling Tools in 2019 and Beyond (Free & Paid)
Harnessing the power of the best social media scheduling tools can increase productivity and allow you to focus on creating.
How to Choose Your Website Domain Name
Choosing a website domain name takes careful consideration and should not be rushed into without first looking at what your.
Ways to Increase Your Order Value Using Magento
Magento has a huge selection of tools and extensions which can help you increase the order value on your eCommerce store.
Do Reviews Help SEO? Understanding Their Impact on Visibility
Do online reviews and SEO go hand-in-hand? Do Google Reviews help SEO rankings? Discover the impact on search visibility, local rankings & click-through rates.
How to Carry Out Simple SEO Analysis Using Google Analytics and Google Search Console [UPDATED]
Learn how to carry out simple SEO analysis using Google Analytics and Google Search Console to track rankings, traffic, & engagement for better SEO results
Search Intent SEO: What do users really want when browsing Google?
Read this Search Intent SEO guide as we explain what this, why it's fundamental to SEO, and how it relates to concepts like User Intent & Keyword Intent.
Bing SEO vs Google SEO: The Ultimate Comparison in 2023
A detailed comparison covering Bing SEO vs Google SEO, algorithm ranking factors and how they differ.
SEO Quick Wins, Tips & Techniques to Improve Google Ranking
This guide is based on our 15+ years delivering Search Engine Optimisation and provides our top SEO quick wins & top SEO tips to improve your Google ranking.
How to carry out keyword research for SEO?
Would you like to master the art of keyword research for SEO? Here we will cover all the basics, SEO keyword research tools, techniques, tips & much more.
SEO planning: how to create a successful SEO plan
In this guide, we'll explain how to create a successful monthly, 6 or 12 month SEO plan.
Topical Authority in SEO? Does Word Count & Critical Mass Impact Rankings in 2020?
What is Topical Authority in SEO? How does word count and critical mass impact rankings in 2020? Read to find out more.
What is Digital Marketing & Why is it Important?
Digital marketing is the key to your online visibility and finding your audience. Discover what it is, why it matters and how to get started.
How to Carry Out a Technical SEO Audit
A technical SEO audit is an essential reporting tool to give you a clear indicator of how visible your site is in the eyes.
How to Optimise Your Google My Business Listing for SEO
Google My Business is the most powerful free online business directory services and provides many SEO benefits that your.
What are the best SERP features for SEO in 2020 and how to get them?
What are the best SERP features for SEO in 2020 and how to get them?
Sustainability in Retail: How Sustainable eCommerce & Green Practices Can Boost Your Bottom Line
Learn how adopting sustainability in retail, green business practices, and sustainable eCommerce can boost profits while reducing environmental impact
Pros and Cons of Digital Marketing vs Direct Marketing
Learn about Digital Marketing vs Direct Marketing & how these two different approaches can work together to achieve more visibility, awareness & sales.
How to Use Canonical URLs for SEO
Canonical URLs tell Google which page version to index, preventing duplicate content penalties. Learn how to implement rel=canonical for SEO.
What is PPC & How Is It Different from SEO?
PPC, or Pay-Per-Click advertising, is one way to drive traffic to your website and increase your online visibility but how.
Switching Channels – What Is Multi Channel Marketing & How Does It Help You Find New Customers?
If you came across this guide asking the question ‘what is multi channel marketing’, we will explain why this approach is so.
eCommerce Comparison – WooCommerce vs Magento Open Source
WooCommerce vs Magento Open Source — compare features, performance, costs and scalability. Find the best eCommerce platform for your store.
5 Responsive Web Design Tips for Building a Mobile-Friendly Website
Responsive web design is essential to SEO; not only can it improve user experience but give faster loading times, lower.
Top Online Advertising Strategies in 2019 & Beyond
Having a strategy for your online advertising is an important way to capitalise on the power of low cost and effective.
Best Website Speed Test Tools & Performance Tips
Website speed and SEO are intrinsically linked.
Best Link Building Strategies in 2019 & Beyond
Link building will continued to be an important part of an integrated digital marketing strategy for 2019 and will expand on.
Why SSL and SEO are essential for your website security and digital marketing
In this guide, we will explore why SSL and SEO are essential considerations when it comes to website security and digital marketing.
SEO Predictions for 2019 and Beyond
The world of SEO never stands still, which means early adopters and diligent readers can move ahead in ways that less active.
20 Free WordPress Plugins Your Website Can’t Be Without in 2019
The strength of WordPress lies in its flexibility – with over 50,000 plugins available, there’s opportunity to optimise.
5 Key Digital Marketing Objectives for Business Growth
Set clear digital marketing objectives to drive results. From boosting organic traffic to reducing customer acquisition costs, here are 5 goals to focus on.
How to Add Bulk Redirects in WordPress – htaccess vs a Redirects Plugin
Learn how to add bulk 301 redirects in WordPress using .htaccess or a redirects plugin. Preserve SEO link juice and avoid broken links during site migrations.
Best Online PR and Marketing Campaigns of 2018
The best online PR and Marketing Campaigns of 2018 were creative and memorable and drove customer engagement through the.
Website speed and SEO: How improving site speed and page load times can benefit SEO
Website speed and SEO are intrinsically linked.
How a Content Refresh Can Boost Your SEO
A content refresh can be key to staying on page one. Learn how to update old content, boost SEO rankings and keep your site relevant.
Which Google Algorithm Updates are Having the Most Influence on SEO in 2020?
Google algorithm updates are a red-letter day for anybody in the SEO industry.
Why Your Website Needs Accelerated Mobile Pages (AMP) in 2019
Why AMP, or Accelerated Mobile Pages, are a key factor in the performance of your website in 2019, both with search engines.
What is the Difference Between a Content Writer and a Copywriter?
A content writer and a copywriter both have important jobs when it comes to promoting your brand online but what are the key.
How to Improve Page Load Times & Website Speed Using Google Lighthouse?
Google Lighthouse offers web developers a simple range of analysis reports and helpful tools to help improve page load.
How to Carry out Effective Video Marketing on YouTube
One of the biggest social media platforms & largest search engines in the world, video marketing on YouTube offers enormous.
WordPress Basics for Beginners in 2019 and Beyond
Getting started with WordPress can be a bit daunting if you are a beginner so find out some of the basics of this popular.
How Can Open Source be Used to Create a World Class eCommerce Website
Open source eCommerce software is used to power the hundreds of thousands of online stores from SMEs to global superbrands.
Strategies for Defining Your Website Requirements
Defining your website requirements is about more than choosing a design that complements your company logo.
How to Create a Successful XML Sitemap and Website Structure for SEO
Website structure and XML sitemaps play a vital part in SEO by identifying those URLs that you want to be indexed by search.
5 Design Tips for Creating a Successful Online Brand
Creating an online brand is about more than just designing a good logo, using a popular choice of colours and coming up with.
An Open Source CMS Comparison – WordPress vs Drupal vs Joomla
WordPress vs Drupal vs Joomla — an honest CMS comparison covering features, costs, SEO capabilities and ease of use. Find the right platform for your site.
How to Research Attention Grabbing Blog Topics and Get New Ideas
When it comes to research, blog topics are of crucial importance to get right, not only for the purposes of SEO but to.
What is Structured Data and How Does it Impact SEO?
Structured data is one of the most useful ways to increase the visibility of your website within the search community.
How to Check Whether Your Web Page is Indexed in Google
Google's search index offers online visibility for your web pages so, if you aren’t in it then your URLs could be failing to.
How to Run a Successful Social Media Competition Facebook & Twitter
Running a successful social media competition Facebook and Twitter requires more than just getting the basics right.
The Pros & Cons of Facebook Remarketing vs Google Remarketing (Retargeting)
Producing dynamic and highly relevant ads, both Google and Facebook offer remarketing (retargeting) services which harness.
Why Now is the Time to Migrate to Magento 2
Magento is a world-leading eCommerce platform, estimated to be used by one in four businesses.
What are Featured Snippets (Google Questions) and How do I Get my Website to Show?
Featured snippets (or Google Questions) are a great new way for search engines to return fast results to answer specific.
Best Social Bookmarking Sites for SEO and Generating Website Traffic
Social bookmarking sites offer great off-page SEO and an audience that is already looking for content just like yours.
What is the Difference Between Online PR and Traditional PR?
Online PR and traditional PR have many things in common, ultimately to achieve positive customer engagement and to boost the.
Top SEO Tips for Using robots.txt and Mistakes to Avoid
Are you making the most of your site’s robots.txt file to boost SEO and avoid duplicate content penalties?
Top 10 Examples of Most Creative Web Design
Explore 10 of the most creative web design examples and the techniques behind them. Get inspiration for layouts, animations and UX that set your site apart.
Why to Choose a WordPress Web Design over a Yell Website
Yell is a popular choice in the UK for web design yet WordPress offers many more advantages.
What Is the Magento Marketplace?
The Magento Marketplace offers instant access to a range of extensions and plugins that have been designed to boost the.
5 Tips to Boost Sales Using Magento
Did you know that you can boost sales using Magento in five simple and easy to implement ways using existing plug-ins.
What Can Link Research Tools Teach Us About Writing Better Content?
Link Research Tools offers a powerful suite of aids that can not only help with backlink analysis but also help direct our.
5 of the Most Useful SEO Benefits of Using Screaming Frog SEO Spider
The best things in life are free and nobody in their right mind would turn their nose up at this powerful tool which gives.
What is Bounce Rate and How Does it Impact SEO?
What is bounce rate and how does it affect your SEO? Learn how to measure, interpret and reduce your website bounce rate to improve rankings and engagement.
Top 5 Qualities of a Magento eCommerce Developer
Choosing the best Magento eCommerce developer means selecting someone who has 5 key skills to deliver your project on time.
Pinterest vs Instagram – Comparison & Which Is Best for SEO?
Pinterest or Instagram?
What is the Best Time of the Week to Schedule Social Media Posts?
Discover the best times to post on Facebook, Twitter, Instagram and LinkedIn for maximum engagement. Data-backed scheduling tips to grow your social reach.
How Different Forms of Duplicate Content Can Harm SEO
Duplicate content can have an impact on your SEO and reduce your online visibility when it comes to SERP performance.
Best Business Directory Sites for SEO in 2019 and Beyond
Looking to improve your SEO in 2019?
Why to Choose a WordPress Website over Wix
WordPress is an online powerhouse, but many web users are tempted by Wix.
SEO Tips & Advice
Get the latest SEO tips and advice for improving the visibility of your website.
Digital Marketing – Advantages & Disadvantages
Digital marketing is the key to your online visibility and for delivering on business objectives from increased traffic.
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