SEO Courses Birmingham
Actionable SEO Training Courses FOR
Learn the secret ingredients to rank higher in search engines and boost online visibility. 1:1 or Group SEO Training Tailored to Your Needs.
SEO Training Courses
SEO Courses in Birmingham & Online
Take control of your SEO and rankings - Frustrated with trying to decipher your keywords from backlinks or SEO from PPC? Unsure if your SEO agency is delivering what they say? Want to be in control of your own website and online marketing services?
You're in the right place! Book today for a private training session with Opace's lead trainer and Managing Director, David Bryan. David is an SEO expert with 15+ years of experience at Opace, a full-service digital agency in Birmingham, delivering SEO for businesses and running SEO training courses to help customers improve their rankings across the UK and internationally.
For over 15 years, Opace has been offering some of the most comprehensive SEO courses in Birmingham as part of our wider SEO services for businesses across the UK and beyond, empowering organisations of all sizes with the SEO skills to get ahead. From charities to eCommerce retailers, Opace has helped customers achieve first page and even #1 rankings for the most competitive keywords with their practical and actionable training techniques.
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STRATEGY WITHOUT
EXECUTION IS JUST NOISE
Why Choose Opace for SEO Training?
- Proven success15+ years helping businesses of all shapes and sizes gain top rankings on search engines like Google and Bing.
- Flexible learning1:1 or group training, online or in-person in Birmingham or throughout the West Midlands.
- Hands-on trainingLearn actionable SEO using real-world examples and live website audits.
- Ongoing supportGet post-training support and guidance to apply your skills if you get stuck or forget.
- Expert-led sessionsLearn directly from industry professionals, including David, who heads up most training courses.
- Tailored learning resourcesReceive custom training materials, cheat sheets and follow-up guides you can reference long after the course ends.
Fully Bespoke SEO Training – Designed for You!
- Beginner to advanced SEO trainingWhether you’re completely new to SEO or need advanced techniques in specialised areas, we cover all skill levels.
- 1-day or 2-day trainingGet intensive training at your own pace and level of experience.
- In-person or onlineJoin us at our office in Birmingham, at your premises, or online via Zoom, Teams, or Google Meet.
- Real-time website analysisWe audit your live site during the session, turning theory into practical improvements you can action straight away.
What You’ll Learn in Our SEO Training
- Creating an SEO plan based ongoals & objectives
- Understanding search engine algorithms
- Dissecting search engine results pages
- Carrying out keyword research & planning
- Search engine marketing technique
- Establishing SEO strategies & content plans
- Auditing previous technical SEO & on-page SEO
- Assessing UX & page experience metrics
- Reviewing page speed & core web vitals
- Practising how to write for SEO & your audience
- Putting in place off-page SEO strategies
- Optimising local SEO & Google business profiles
- Overcoming Google penalties or manual actions
- Optimising for Google & Bing
- SEO copywriting & website optimisation
- Measuring SEO with Google Analytics
- Measuring SEO with Google Search Console
- Using content marketing & link building
- Growing Domain Authority & Topical Authority
- Applying actionable SEO processes
- Reviewing & measuring improvements
- Understanding AI and its impact on SEO
By the end of your training, you’ll have a tailored SEO strategy & practical skills to implement immediately.
SEO Training Pricing
We don't offer public classes, only private training. Prices are subject to VAT and payable in advance to secure the booking.
Online (1-2 people)
- 1-day course
- 1 experienced SEO trainer
- 1 to 2 trainees
- 6 hours
- Choice of Teams, Zoom or Google Meet
- UK wide SEO training
- 10% discount for 2-days
Face to Face (1-4 people)
- 1-day course
- 1 experienced SEO trainer
- 1 to 4 trainees
- 6 hours
- Your place or ours
- West Midlands only (if yours)
- 10% discount for 2-days
Face to Face (4+ people)
- 1-day course
- 1 experienced SEO trainer + 1 support
- 4 to 8 trainees
- 6 hours
- Your place or ours
- West Midlands only (if yours)
- 10% discount for 2-days
TECHNOLOGIES & PLATFORMS
Search Engine Optimisation















SELECTED SEO WORK
Clients First.
Always.
We work smartly and ethically to provide intelligent and cost-effective solutions that maximise your ROI and fuel business growth.
Local, National & Global Brands
Organisations We've Worked With
















Real Results for Real Businesses
Here's what we've achieved for some of our long-standing clients through our SEO and eCommerce services.
- Page 1 for Sheds competing with 877M results
- No. 1 for Potting Sheds, Pent Sheds and many more
- Ranking for 50+ new keywords
- Page 1 for Beds competing with 22M results
- Page 1 for Corner Sofas, Wardrobes and many more
- Ranking for 170+ new keywords
- Page 1 for Pneumatic Drills competing with 22M results
- Page 1 for Paint Buckets, Fibreglass Filler, Sanding Machine
- And many more keywords driven to the top
SEO CASE STUDY
Home & Furniture Retailer: A Case Study
This home & furniture came to Opace in August 2020 for SEO services. In less than 3 years, we've experienced some exceptional growth and results together! Using a mixture of strategies, including keyword research, content creation, speed and user-experience optimisation, infographic creation, online PR and blog outreach, it has been a truly collaborative approach to eCommerce SEO.
View Full Case Study
SOME OF OUR AGENCY CERTIFICATIONS
Award Winning Digital Agency
We make sure our digital marketers and specialists are always up to speed. From Google to HubSpot and Semrush, we've completed many of the major certifications available.





LEARN SEARCH ENGINE OPTIMISATION
Benefits of Learning Search Engine Optimisation
Whether based in Birmingham, the West Midlands or elsewhere in the UK, our SEO trainers are here to help. By mastering search engine optimisation through our training courses, you'll be equipped to navigate the landscape of major search engines effectively. You'll understand the SEO basics and be able to use business and technical skills to conduct effective SEO in-house.
New SEO Skills
You and your team can learn valuable SEO skills. There's nothing more valuable than improving in-house skills.
Improved Rankings
Through our SEO courses, you will learn a number of different strategies and techniques to improve your search rankings.
Superior Content
We'll teach you how to optimise your website using technical SEO and create superior content.
A Motivated Team
Boost team morale with our tailored SEO classes. Your employees will love that you're investing in their futures at your company.
More Authority
From ethical link building to social media marketing, we can show you all the different ways to promote your website and boost your Domain Authority.
Reduced Costs
Learn SEO so you don't have to rely on expensive agency costs. Keeping things in-house will result in significant cost savings.
SEO training with Opace, tailored to your business
For West Midlands based businesses or those that prefer a more intimate setting, we can run a Birmingham SEO training course from our offices in Rubery, Birmingham City Centre or we can come to your premises and train on-site. Our search engine optimisation team will work flexibly to suit your needs and requirements.
Birmingham SEO Training
For West Midlands based businesses or those that prefer a more intimate setting, we can run a Birmingham SEO training course from our offices in Rubery, Birmingham City Centre or we can come to your premises and train on-site. Our search engine optimisation team will work flexibly to suit your needs and requirements.
Online SEO Training
Due to COVID-19, we saw an influx of requests for online training courses. During this period, we delivered SEO classes via Teams, Skype or Zoom. These were very effective and allowed trainees to learn from the comfort of their homes or workplaces. Our online classes are now even more popular than our Birmingham SEO training classes. We can even record the SEO training sessions so you have them to cherish forever.
1:1 or Group Courses
Learn 1:1 or as a group, the choice is yours! Whether you are looking to turn your advanced, grow your personal SEO knowledge or bring everybody in your team up to the same level, we will tailor our SEO training course to meet your objectives.
Practical and Actionable Learning
Endless talking isn't an enjoyable or effective learning approach for anyone. We try to keep the talking to a minimum and maximise the practical learning through hands-on workshops.
SEO That Generates Real Business
We will show you how search engine judge pages, why some search results dominate, and how to spot quick wins on your own site. The knowledge gained will come from real examples tied to your goals and your website, so you are not learning theory for theory's sake.
Strategies That Target the Right Audience
Good SEO is not about chasing any traffic. It is about attracting potential customers who are already looking for what you offer. We will help you shape content and structure so your pages answer the right questions and earn clicks in search results.
We Cover More Than Just SEO
We go beyond simply covering basic SEO topics like keyword research, on page SEO and off page SEO, to teach you about wider strategies including social media and content marketing, blogging and other important elements that will affect the overall success of your SEO and digital marketing.
Ongoing Support
Need a refresher course or help with a particular SEO topic? We provide ongoing SEO support to keep you at the top of your game. And when the SEO course comes to an end, we will be on the other end of the phone or email to support you.
What can I expect to learn from your SEO courses?
Our courses cover a comprehensive range of topics to help you master search engine optimisation. You will learn the SEO basics, best practices to carry out keyword research, how to establish SEO strategies, as well as techniques to undertake on page SEO work and create engaging content that's search engine friendly and designed to drive organic traffic.
You'll learn how to carry out technical SEO to boost your website performance, how to audit previous SEO endeavours, evaluate your digital marketing using Google Analytics, practice link building strategies, and implement ethical approaches to overcome penalties.
By the end of the course, you will have gained a strong foundation in SEO from industry experts and the knowledge to optimise your website and improve its visibility on search engines like Google and Bing. You'll understand the relationship between SEO and social media. Our trainers are all SEO specialists, qualified in search engine optimisation and experienced in delivering practical training to business owners and marketing teams.
Why should we pay Opace to teach us SEO?
There are free SEO courses online courses and even government-funded SEO courses available from time to time. As much as we like meeting new customers, we always suggest taking advantage of the free training first.
Our courses are for those who want a more personal and tailored approach mastering organic search. As well as being a friendly bunch, we have over 15 years of experience in delivering successful search engine optimisation projects and always stay up-to-date with the latest industry news and algorithm changes to ensure our recommendations stay on the right side of search engines.
So if you're looking for a more intimate learning environment, where you get one-to-one time with an SEO trainer able to dedicate their time specifically to you and your business, get in touch.
Do you only provided SEO courses in Birmingham?
We offer flexible 1:1 or group SEO courses in Birmingham and around the West Midlands from our premises or yours, but we also provide courses online using Skype, Teams, or Zoom, for those further afield. Even if you're local, many customers prefer remote online training so they can learn from the comfort of their own homes or workplaces.
We'll accommodate you no matter your preference. We also provide all course materials and refreshments throughout the day and one of our SEO consultants will speak with you beforehand to plan the agenda.
Who are these courses suitable for?
Our courses are suitable for anyone interested in gaining a basic understanding of search engines to those looking to advance their SEO skills. This includes marketing staff, managers, executives, CEOs, and individuals looking to develop business skills. Prior knowledge of HTML and marketing would be advantageous but is not a requirement.
When will I see results and how can I monitor my progress and success in SEO?
You will learn how to monitor your SEO success and measure ROI throughout the course. We will guide you on how to use tools like Google Analytics, Google Search Console, and Bing Webmaster Tools, as well as other free SEO tools and browser plugins. This will enable you to monitor search engine rankings, link building efforts, website traffic, and other web statistics. With regards to how fast you see results, this will depend on a range of factors, for example:
- How much you understood from the course and whether you did your homework
- How quickly and effectively you implement your training
- Domain factors, such as the age and authority of your site
- External factors, such as how quickly Google and other search engines crawl and index any changes you make
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