CASE STUDY
Cozilogs, a leading supplier of kiln-dried logs, partnered with Opace in June 2022 to improve their online performance and technical support.
Starting from July 2022, we initiated a 12-month technical support contract to provide website maintenance and support. Our team addressed various technical issues, including module updates and unforeseen site complexities, ensuring smooth and efficient website operations.
Shortly after, Opace were asked to set up and provide ongoing PPC management along with a comprehensive seo, content creation, and social media package. Our seo strategy included keyword analysis, technical optimisation, category meta data and content enhancements, regular blog posts, and ongoing monitoring/reporting. Our social media activity involved creating daily posts on Twitter and Facebook, monitoring social media activity, engaging with followers, and running Instagram competitions to increase engagement.
We also complimented digital marketing by working on blog outreach, PR activities, and promotional videos for YouTube and social media.
The Results:
Through our targeted seo and PPC efforts, Cozilogs experienced a significant 5x increase in conversion rates. Our strategies secured top 3 rankings for crucial keywords, enhancing their visibility and driving more organic traffic. The comprehensive technical support and social media management further strengthened their online presence, making Cozilogs one of the most prominent player in their market.
