Digital Marketing Guides & FAQs — SEO, Web Design & eCommerce
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Expert-written guides, glossary definitions and actionable advice to help you master SEO, web design, eCommerce and digital marketing.
Digital Marketing Jargon Buster
Popular Jargon, FAQs, Definitions, Meanings & More
From Black Hat Digital Marketing and Backlinks to Sitemaps and SEO, the lexicon of digital marketing terms includes plenty of abbreviations, acronyms and tech-lingo. In this Digital Marketing Jargon Buster, we provide a comprehensive online marketing glossary to help you understand key digital marketing terms as well as provide actionable advice.
Basic Digital Marketing Terms
Browse by Topic
SEO
Technical SEO audits, keyword research, link building, algorithm updates and search engine optimisation strategy.
33 guides View Guides →Social Media
Social media competitions, scheduling tools, best posting times, and platform-specific strategies.
7 guides View Guides →Content
Content writing vs copywriting, blog research, featured snippets and content optimisation.
7 guides View Guides →Web Design
AMP pages, website speed, domain names, mobile-friendly design and CMS comparisons.
10 guides View Guides →eCommerce
Magento, WooCommerce, open source platforms and eCommerce development.
7 guides View Guides →Digital Marketing
PPC advertising, multi-channel marketing, push vs pull strategies and online PR.
13 guides View Guides →Popular Articles
- AI Means The Death of SEO? Not So Fast – Let’s Look At How AI is Shaping The Future of SEO Learn about AI and what this means for the future of SEO and AI-first search. Will ChatGPT replace Google and does this mean the death of SEO? Read the article →
- How Much Does a Website Cost in the UK? How much does a website cost in the UK? Compare 2026 prices for DIY, WordPress, freelancers, agencies and eCommerce, then calculate your project. Read the article →
- Best AI Image Generation: GPT-4o vs Dall-E 3 & Other Models – Text, Hands & Reflections Compared Which is the best AI image generation model? Compare GPT-4o, Dall-E 3, Stable Diffusion and other AI image generators. Can they handle text, hands and reflections? Read the article →
- How to Get Free Backlinks for Your Website: Our Top 15 Methods Wondering how to get free backlinks for your website? They are an important part of SEO, but if Google says you can’t pay for them, how do you get them? Read the article →
- Schema Markup for SEO: The Complete Structured Data Guide for Google, AI Search and LLMs (2026) Schema markup can double your SERP real estate — yet most sites get it wrong. 12 schema types for Google, AI search and LLMs with JSON-LD examples. Read the article →
- Is Web Design Dead in the Age of AI? Future Web Design Opportunities & Challenges for Creatives Is web design dead or is the death of web design a myth? Learn how the future of web design in the age of AI still needs human input & creativity to survive. Read the article →
- Average Cost of Website Design for Small Business UK Compare small business website costs in the UK, realistic project scopes, supplier routes, quote inclusions and one-, three- and five-year budgets. Read the article →
- WordPress Website Cost UK: What Will You Pay? WordPress website cost UK guide covering setup, hosting, themes, plugins and support. Compare build scope, renewals and long-term ownership costs. Read the article →
- eCommerce Website Cost UK: What Will Your Store Cost? eCommerce website cost UK guide with current platform and payment fees, plus budgets for catalogue work, integrations, migration and support. Read the article →
- Website Maintenance Cost UK: What Should You Budget? Website maintenance cost UK guide covering hosting, updates, backups and support. Compare monthly scopes, exclusions and three-year ownership budgets. Read the article →
- The Rise and Fall of Virtual Reality: A Look at Its History and Future Interested in the rise and fall of virtual reality? In 2016 we covered the history of virtual reality. Read the article →
Full Glossary
In our internet marketing glossary, we don't concern ourselves so much with what each of these terms means but focus more on common questions about how these fit into the practical world of digital marketing. Find actionable answers below.
5 Design Tips for Creating a Successful Online Brand
Creating an online brand is about more than just designing a good logo, using a popular choice of colours and coming up with.
5 Key Digital Marketing Objectives for Business Growth
Set clear digital marketing objectives to drive results. From boosting organic traffic to reducing customer acquisition costs, here are 5 goals to focus on.
5 of the Most Useful SEO Benefits of Using Screaming Frog SEO Spider
The best things in life are free and nobody in their right mind would turn their nose up at this powerful tool which gives.
5 Responsive Web Design Tips for Building a Mobile-Friendly Website
Responsive web design is essential to SEO; not only can it improve user experience but give faster loading times, lower.
5 Tips to Boost Sales Using Magento
Did you know that you can boost sales using Magento in five simple and easy to implement ways using existing plug-ins.
Best Business Directory Sites for SEO in 2019 and Beyond
Looking to improve your SEO in 2019?
Best Link Building Strategies in 2019 & Beyond
Link building will continued to be an important part of an integrated digital marketing strategy for 2019 and will expand on.
Best Online PR and Marketing Campaigns of 2018
The best online PR and Marketing Campaigns of 2018 were creative and memorable and drove customer engagement through the.
Best Social Bookmarking Sites for SEO and Generating Website Traffic
Social bookmarking sites offer great off-page SEO and an audience that is already looking for content just like yours.
Best Social Media Scheduling Tools in 2019 and Beyond (Free & Paid)
Harnessing the power of the best social media scheduling tools can increase productivity and allow you to focus on creating.
Best Website Speed Test Tools & Performance Tips
Website speed and SEO are intrinsically linked.
Bing SEO vs Google SEO: The Ultimate Comparison in 2023
A detailed comparison covering Bing SEO vs Google SEO, algorithm ranking factors and how they differ.
An Open Source CMS Comparison – WordPress vs Drupal vs Joomla
WordPress vs Drupal vs Joomla — an honest CMS comparison covering features, costs, SEO capabilities and ease of use. Find the right platform for your site.
How a Content Refresh Can Boost Your SEO
A content refresh can be key to staying on page one. Learn how to update old content, boost SEO rankings and keep your site relevant.
Digital Marketing – Advantages & Disadvantages
Digital marketing is the key to your online visibility and for delivering on business objectives from increased traffic.
Pros and Cons of Digital Marketing vs Direct Marketing
Learn about Digital Marketing vs Direct Marketing & how these two different approaches can work together to achieve more visibility, awareness & sales.
How Can Open Source be Used to Create a World Class eCommerce Website
Open source eCommerce software is used to power the hundreds of thousands of online stores from SMEs to global superbrands.
How Different Forms of Duplicate Content Can Harm SEO
Duplicate content can have an impact on your SEO and reduce your online visibility when it comes to SERP performance.
How to Add Bulk Redirects in WordPress – htaccess vs a Redirects Plugin
Learn how to add bulk 301 redirects in WordPress using .htaccess or a redirects plugin. Preserve SEO link juice and avoid broken links during site migrations.
How to Carry Out a Technical SEO Audit
A technical SEO audit is an essential reporting tool to give you a clear indicator of how visible your site is in the eyes.
How to Carry out Effective Video Marketing on YouTube
One of the biggest social media platforms & largest search engines in the world, video marketing on YouTube offers enormous.
How to Check Whether Your Web Page is Indexed in Google
Google's search index offers online visibility for your web pages so, if you aren’t in it then your URLs could be failing to.
How to Choose Your Website Domain Name
Choosing a website domain name takes careful consideration and should not be rushed into without first looking at what your.
How to Create a Successful XML Sitemap and Website Structure for SEO
Website structure and XML sitemaps play a vital part in SEO by identifying those URLs that you want to be indexed by search.
How to Improve Page Load Times & Website Speed Using Google Lighthouse?
Google Lighthouse offers web developers a simple range of analysis reports and helpful tools to help improve page load.
How to Optimise Your Google My Business Listing for SEO
Google My Business is the most powerful free online business directory services and provides many SEO benefits that your.
How to Research Attention Grabbing Blog Topics and Get New Ideas
When it comes to research, blog topics are of crucial importance to get right, not only for the purposes of SEO but to.
How to Run a Successful Social Media Competition Facebook & Twitter
Running a successful social media competition Facebook and Twitter requires more than just getting the basics right.
How to Use Canonical URLs for SEO
Canonical URLs tell Google which page version to index, preventing duplicate content penalties. Learn how to implement rel=canonical for SEO.
Pinterest vs Instagram – Comparison & Which Is Best for SEO?
Pinterest or Instagram?
What is PPC & How Is It Different from SEO?
PPC, or Pay-Per-Click advertising, is one way to drive traffic to your website and increase your online visibility but how.
The Pros & Cons of Facebook Remarketing vs Google Remarketing (Retargeting)
Producing dynamic and highly relevant ads, both Google and Facebook offer remarketing (retargeting) services which harness.
SEO planning: how to create a successful SEO plan
In this guide, we'll explain how to create a successful monthly, 6 or 12 month SEO plan.
SEO Predictions for 2019 and Beyond
The world of SEO never stands still, which means early adopters and diligent readers can move ahead in ways that less active.
SEO Quick Wins, Tips & Techniques to Improve Google Ranking
This guide is based on our 15+ years delivering Search Engine Optimisation and provides our top SEO quick wins & top SEO tips to improve your Google ranking.
SEO Tips & Advice
Get the latest SEO tips and advice for improving the visibility of your website.
How to Carry Out Simple SEO Analysis Using Google Analytics and Google Search Console
Learn how to carry out simple SEO analysis using Google Analytics and Google Search Console to track rankings, traffic, & engagement for better SEO results
Strategies for Defining Your Website Requirements
Defining your website requirements is about more than choosing a design that complements your company logo.
Top 10 Examples of Most Creative Web Design
Explore 10 of the most creative web design examples and the techniques behind them. Get inspiration for layouts, animations and UX that set your site apart.
Top 5 Qualities of a Magento eCommerce Developer
Choosing the best Magento eCommerce developer means selecting someone who has 5 key skills to deliver your project on time.
Top Online Advertising Strategies in 2019 & Beyond
Having a strategy for your online advertising is an important way to capitalise on the power of low cost and effective.
Top SEO Tips for Using robots.txt and Mistakes to Avoid
Are you making the most of your site’s robots.txt file to boost SEO and avoid duplicate content penalties?
Topical Authority in SEO? Does Word Count & Critical Mass Impact Rankings in 2020?
What is Topical Authority in SEO? How does word count and critical mass impact rankings in 2020? Read to find out more.
Ways to Increase Your Order Value Using Magento
Magento has a huge selection of tools and extensions which can help you increase the order value on your eCommerce store.
Website speed and SEO: How improving site speed and page load times can benefit SEO
Website speed and SEO are intrinsically linked.
What are Featured Snippets (Google Questions) and How do I Get my Website to Show?
Featured snippets (or Google Questions) are a great new way for search engines to return fast results to answer specific.
What are the best SERP features for SEO in 2020 and how to get them?
What are the best SERP features for SEO in 2020 and how to get them?
What Can Link Research Tools Teach Us About Writing Better Content?
Link Research Tools offers a powerful suite of aids that can not only help with backlink analysis but also help direct our.
What is Bounce Rate and How Does it Impact SEO?
What is bounce rate and how does it affect your SEO? Learn how to measure, interpret and reduce your website bounce rate to improve rankings and engagement.
What is Digital Marketing & Why is it Important?
Digital marketing is the key to your online visibility and finding your audience. Discover what it is, why it matters and how to get started.
Switching Channels – What Is Multi Channel Marketing & How Does It Help You Find New Customers?
If you came across this guide asking the question ‘what is multi channel marketing’, we will explain why this approach is so.
Search Intent SEO: What do users really want when browsing Google?
Read this Search Intent SEO guide as we explain what this, why it's fundamental to SEO, and how it relates to concepts like User Intent & Keyword Intent.
What is Structured Data and How Does it Impact SEO?
Structured data is one of the most useful ways to increase the visibility of your website within the search community.
What is the Best Time of the Week to Schedule Social Media Posts?
Discover the best times to post on Facebook, Twitter, Instagram and LinkedIn for maximum engagement. Data-backed scheduling tips to grow your social reach.
What is the Difference Between a Content Writer and a Copywriter?
A content writer and a copywriter both have important jobs when it comes to promoting your brand online but what are the key.
What is the Difference Between Online PR and Traditional PR?
Online PR and traditional PR have many things in common, ultimately to achieve positive customer engagement and to boost the.
What Is the Difference Between Push & Pull Marketing?
Two common terms used in online advertising but do you know the difference between push & pull marketing?
What Is the Magento Marketplace?
The Magento Marketplace offers instant access to a range of extensions and plugins that have been designed to boost the.
Which Google Algorithm Updates are Having the Most Influence on SEO in 2020?
Google algorithm updates are a red-letter day for anybody in the SEO industry.
Why Now is the Time to Migrate to Magento 2
Magento is a world-leading eCommerce platform, estimated to be used by one in four businesses.
Why SSL and SEO are essential for your website security and digital marketing
In this guide, we will explore why SSL and SEO are essential considerations when it comes to website security and digital marketing.
Why to Choose a WordPress Web Design over a Yell Website
Yell is a popular choice in the UK for web design yet WordPress offers many more advantages.
Why Your Website Needs Accelerated Mobile Pages (AMP) in 2019
Why AMP, or Accelerated Mobile Pages, are a key factor in the performance of your website in 2019, both with search engines.
WordPress Basics for Beginners in 2019 and Beyond
Getting started with WordPress can be a bit daunting if you are a beginner so find out some of the basics of this popular.
Why to Choose a WordPress Website over Wix
WordPress is an online powerhouse, but many web users are tempted by Wix.
In-Depth Topic Guides
Digital Marketing: Meaning
Also known as online marketing, digital marketing encompasses any method of promoting a brand, product or service using digital media. This includes search engines, paid internet advertising, developing social media channels and using online content to drive traffic to your business.
It also includes other forms of electronic advertising such as electronic mail, using smartphone apps and mobile technology plus display advertising. Digital marketing, in key terms, is about harnessing the power of traditional marketing methods and applying them through digital technology.
Digital Marketing FAQs
In this glossary, you will learn about various different areas of digital marketing. For example:
- Digital marketing and why it is important.
- The objectives of digital marketing.
- The advantages and disadvantages of digital marketing.
- The differences between Push and Pull Marketing.
- The difference between traditional PR and online PR.
- The best strategies for online advertising.
- The differences between direct marketing and digital marketing.
- What PPC is & how it is different from SEO.
All of our online marketing FAQs have advice on how to achieve the best results from your digital marketing strategy.
Social Media: Digital Marketing Lingo
When it comes to creating engagement with customers on social media, the right tools and strategies can give you the edge. Our FAQs answer key questions like:
- How do I run a successful social media competition on Facebook and Twitter?
- Is Pinterest or Instagram better for SEO?
- What are the pros and cons of Facebook remarketing vs Google remarketing?
- How do I carry out effective video marketing with YouTube?
- What are the best free social media scheduling tools?
- When is the best time of the week to post on social media?
- What are the best social bookmarking sites for generating traffic?
SEO: Digital Marketing Jargon
Our glossary covers all the latest SEO tips and predictions. We cover important terms with answers to questions like:
- How different forms of duplicate content can harm SEO.
- What does bounce rate mean and how does it impact SEO?
- How does Bing compare with Google for SEO?
- How to carry out a technical SEO audit.
- What are the top SEO tips for using robots.txt and mistakes to avoid?
- How to carry out SEO analysis using Google Analytics and Google Search Console.
- What is structured data and how does it impact SEO?
Updated regularly with the latest information and trending questions, our SEO glossary will give you critical information to hone your digital marketing strategy.
Content: Online Marketing Glossary
We take the most commonly used terms and phrases for digital content creation and answer critical questions such as:
- What can link research tools teach us about writing better content?
- How to research attention grabbing blog topics.
- Why choosing WordPress over Wix can have an impact on the SEO for your blog.
- What are featured snippets (Google Questions) and how can you get your website to show?
- What are the best video sharing sites for boosting digital marketing?
WordPress: Digital Marketing FAQ
We apply common digital marketing terms in a practical way to demonstrate:
- The best WordPress plugins that your site shouldn't be without.
- Why you should be choosing a WordPress design over a Yell website.
- The difference between Joomla, Drupal and WordPress.
- WordPress basics for beginners.
- How to add bulk redirects in WordPress.
eCommerce: Basic Digital Marketing Terms
We keep our online marketing glossary up to date with important answers to questions like:
- What are the best ways to increase your order value using Magento?
- What is the Magento marketplace?
- Why is now the best time to migrate to Magento 2?
- How can open source be used to create a world class ecommerce website?
- How does WooCommerce compare to Magento Open Source?
Website Design: Key Terms
Our online marketing FAQs include answers to important issues, such as:
- Why your website needs accelerated mobile pages (AMP).
- How to establish a successful XML sitemap and website structure for SEO.
- Strategies for defining your website requirements.
- How to check your website speed using Pingdom tools & GT Metrix.
- How to choose your website domain name.
- How to improve page load times using Google Lighthouse.
- How to use VR web design to enhance your digital marketing.
Find examples of creative web design and tips for building a mobile friendly website.
Opace is a specialist digital agency Birmingham providing clients with expert advice and professional support across all aspects of online marketing. From SEO & PPC to Web Design, eCommerce and Content Creation, we deliver tailored solutions to help your digital strategy achieve success.
Bookmark this page to ensure you never miss out on the best explanations and applications of digital marketing terms.
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