On 7th December 2020 the EU published new ranking guidelines for online platforms, giving advice and guidance on how they can improve the transparency of their search ranking parameters. SEO is what we do day in and day out at Opace and the ultimate goal is to improve...
How to measure your SEO results and success at digital marketing
Perfecting your SEO and digital marketing strategy can be a lengthy process. It requires a great deal of care and attention. To this end, you should always measure your SEO results and make sure that your effort is paying off. You can measure the success of your SEO...
The Essential SEO Toolkit V2 – a Google Chrome Extension (SEO Analysis Tool) from Opace
Editor’s Note: Version 1 of our Essential SEO Toolkit was released in November 2018. It's long overdue but we have now developed a new-and-improved v2, which adds some useful new features as well as a fresh facelift. The new version is due to go live on the Google...
Why You Should Consider Buying Aged Domain Names & the Importance of Domain Name Keywords in SEO
Choosing the right domain name (website address, or URL) for your organisation is pivotal for any online venture. The perfect domain may not always be available though, when you search on sites like 123-Reg or Names.co.uk. So the other option for any online business,...
SEO Predictions, Trends & Factors to Watch Now and in the Future
Editor’s Note: The world of SEO changes quickly and in this update to our 2018 SEO predictions and trends article, we will be discussing what we can expect in terms of the evolution of SEO over the months and years to come. Our original post was created in January...
How to Build Powerful Backlinks Using Infographic & Video Content Marketing
Editors Note: Our post on how to build powerful backlinks was originally posted in May 2017 where we discussed link building and touched upon the effectiveness of visual content such as infographics and video when it comes to SEO. This is such an important topic that...
Which Link Building Strategies are Most Effective in 2017?
Successful link building strategies are multi-pronged attacks and need careful consideration in order to deliver the returns you are targeting; quality backlinks from domains with high authorities. With constant changes occurring in the world of SEO, we take a look at...
How to Use Online Press Release Distribution to Drive Traffic and Links
Since Google’s Penguin Update in April 2012 avowed that links within press releases should not improve your search engine rankings the jury has been out on whether this useful marketing tool can help your SEO. First of all, it’s important to remember that great...
Google SEO Rules and Guidelines for Link Building – Dodge the Penguin
Google’s SEO rules are actually pretty simple and follow a single basic principle, that pages should be built for users and not for search engines. The Google Webmaster Guidelines define all of the bad practices that will land you in hot water and include specifics of...
Is Buying Backlinks Safe and Effective in 2017?
Whilst it is established that backlinks are an effective way to positively influence inbound traffic, it is also common knowledge that Google and other search engines, consider paid backlinks an unnatural way of influencing page rankings; in short, buying backlinks...