Best SEO plugin for WordPress in 2014? All in One SEO Pack or YOAST? If you are using WordPress for your CMS or blog, you are probably wondering where to start when it comes to finding the best SEO plugin available for WordPress. Before I got into which I find to be...
Last week saw reports of two major changes introduced by Google, removal of keyword search data from Google Analytics and their biggest algorithm change for 12 years, codenamed Hummingbird. If it was a bad week for marketers, the ultimate sufferers may be hard pressed...
Googletax? In its Autumn Statement the government moved to reduce taxes and red tape on businesses in an effort to encourage growth and entrepreneurship. But is there a new trans-national tax that all businesses must now pay, one which we might term Googletax? There...
Location based services and Foursquare More and more people are signing up to location based services such as Foursquare, picking up discounts for regular visits to certain locations, badges for stopping by participating businesses and being able to track your past...
Difference between SEO and PPC You may have heard at some point in the past SEOs or digital marketing companies talking about Google AdWords and/or (organic) Google listings. There are many things you may wish to consider when deciding on an SEO (search engine...
Encouraging web users to share the content of your website should be an increasingly important part of your website SEO. Of course, encouraging sharing is good business practice as it will help promote your business, brand, goods and services. However, social sharing...
For many smaller businesses who sell their products and services locally, developing localised SEO strategy with their SEO company is a great way to achieve more sales and build their business. There are a number of brilliant tools designed just for local business,...
Making the most of Google Analytics For a free and relatively easy to use tool, its surprising how many businesses either dont have Google Analytics or even worse fail to regularly look at the very important data they can reveal about your website visitors....
Long tail SEO All businesses can benefit from using niche long tail keywords to improve their SEO and find new customers for their products and services. What are long tail keywords? Long tail keywords generally refers to searches of 3 or more keywords, each one...
Panda and Penguin Googles recent changes to how it ranks websites have started to have an effect on many businesses and the amount and type of SEO required to achieve high rankings has changed. Our previous blog...
