Panda and Penguin Googles algorithm changes commonly referred to as Panda and Penguin have been designed to improve the search experience of Googles customers, which by now is almost the whole of the globe. Businesses are finding that their search engine ranking...
On 24th April, Google made the following announcement: In the next few days, were launching an important algorithm change targeted at web spam. The change will decrease rankings for sites that we believe are violating Googles existing quality guidelines. The...
Speaking at SXSW event in March this year, Matt Cutts, the head of Googles WebSpam team, spoke of further major changes to the Google Algorithm and we want to look at how this may require further SEO training for those who carry out their own SEO. Google Panda...
So youve decided to learn more about SEO either to better understand the principles and practices that can help your company achieve #1 in Google or to manage your own SEO. You can look to the internet for support, but an SEO training course can provide a focussed...
Congratulations. Your SEO strategy has worked and you find yourself #1 on Google - time to sit back and let the £s roll in. However for most businesses the truth is somewhat less rosy. All the SEO strategy is wasted if customers cannot find what they were searching...
DIY SEO - Part 2 in our SEO Made Simple series Our SEO e-books are part of our wider do-it-yourself series of Internet marketing guides and video blogs, all of which can be accessed FOR FREE when you Like our Facebook page. Introduction Search Engine Optimisation...
A marketer I know and respect said to me: with all of the open source content management systems and free templates seemingly by the million, it must be great for businesses today because they dont have to pay £1000s for their websites. Hes right of course but...
In a recent edition of design journal The Drum, CEO of Brightfire John Hornell advised businesses who were thinking of redesigning their website to think again and offers some very cogent reasons why. Really this argument is another strand in the debate between the...
For many businesses, Search Engine Optimisation (SEO) is perhaps a little like a motor car easy to understand in theory but almost impossible in practice. The idea that connecting the keywords that your customer searches for to your website is obvious; but...
SEO and Link Baiting The term linkbait is often used in SEO circles but not many people are actually aware of what it means. If we were to define linkbait we would say: Linkbait is when you place content such as an article, blog, picture, post, or any other content...
