Since I first tested DALL-E, I've been on something of a rollercoaster with AI image generation and generative AI in general, but has everything just changed with the new GPT-4o image generation capabilities? Like many, I started experimenting with these tools out of...
Using AI in SEO: Your #1 Guide to Smarter SEO Strategies
Let’s be honest; for most of us, SEO is boring. The process is crucial, but sometimes, the many aspects of improving search engine optimisation are dull, monotonous, and repetitive. However, that's changing with new processes that automate tasks and produce better...
AI Means The Death of SEO? Not So Fast – Let’s Look At How AI is Shaping The Future of SEO
Running a Birmingham SEO agency, especially one that specialises in web design and digital marketing, means confronting some important questions about the future of SEO in a world that's now consumed with AI tools like ChatGPT. Without a doubt, the future of SEO with...
The Simple SEO Guide for Website Owners [UPDATED]
SEO (Search Engine Optimisation) is how you make your website easier to find on Google. It’s about improving your site so that when people search for things related to your business, your pages appear higher in the results. Editor's Note [12.02.25]: This is a major...
The Rise of AI-Generated Reviews: How to Spot Fake Reviews Easily & Deal With Them
Online reviews are crucial for website visitors and customers looking to factor first-hand experiences into their buying decisions: "95% of consumers read online reviews before making decisions" - Source Shapo Reviews are also important for service providers that can...
What Are Viral Videos? Examples of Viral Video Marketing & How They They Can Benefit Your Business? [UPDATED]
There’s a common misconception about getting your online video seen by thousands—it’s often believed you need a massive budget to achieve this. In reality, all it takes is a great idea to capture attention, and you can reach a huge audience without having to spend...
Brilliance, Betrayal & Building Tomorrow: The History of OpenAI & Its Future (AGI) [UPDATED]
In the tech and software industry, product and service iterations happen incredibly quickly, which is inherent in the process of iterative design and fast software cycles. We’ve become accustomed to next-day changes and daily patch notes. However, nothing could have...
The Rise of Micro-Moment Marketing: Capturing Consumer Attention in Seconds
As modern consumers, we’re used to getting what we want, when we want it, and gratification must be instant. In the mood to watch a horror movie? You have access to thousands of options immediately via Netflix or Shudder. Need to change a car tyre? The answer is just...
Short-Form Video Platforms: YouTube Shorts vs TikTok vs Instagram Reels
With so many ways to create and share video content, it can be difficult to know which format and platforms to use as a business or creator. It can be hard to know whether to create short-form video content or traditional long-form videos to engage and inform your...
AI Web Design: The Future, Creating Websites with Intelligent User Interfaces (IUI)
As Artificial Intelligence advances at a rate faster than ever before, what are the implications for AI web design, and what results can come from using Intelligent User Interfaces (IUI)? What are Intelligent User Interfaces, and what role do they play in the future...